What is the simplest way to save money when selling to schools?
If you have been reading my ideas and thoughts on selling to schools for some time you may well have noticed that quite often I talk about the importance of getting the message right. My point is that even the change of just a few words in an email can affect the response rate that you get.
To help some companies come to terms with the creative side of direct marketing to schools I’ve been writing a do-it-yourself guide to the creative side of marketing, which is continuing week by week on the Hamilton House blog. You can read it from the start here.
But all that studying takes a bit of time, and we do understand that quite often you want to get going straight away. So we’ve introduced two extra ideas that I think might well help and which relate to our Velocity service.
Velocity exists to help companies undertake marketing to schoolS in a way that will bring them in additional income quickly.
This can include us writing your adverts for you – or it can allow you to write your own adverts. (Obviously, if you write your own adverts the price can be considerably lower since there is less for us to do.)
But that still leaves a problem – because how do you know if your advert really is going to work or not?
Fortunately there is a way around this. If you call us on 01536 399 000 to talk about Velocity, then we’ll invite you to send over a copy of the advert you are thinking of sending out, and we’ll let you know if we think it would work as a selling device for schools.
If we think that there could be some improvements we’ll then re-write the advert for you, free of charge, so you can see how we would approach the subject. If you like the idea you can then sign up for Velocity and use the advert. If not, there’s no obligation to join us, and you can just walk away.
But if you do choose to go with us, there is another benefit to Velocity – because you can alternate between the two approaches. We can write for you for a month, and then you can write your own material for a month. And because Velocity comes with unlimited free consultancy we can talk through the differences between our approach and yours, comparing response rates, and take the advertising forward from that point on.
If you are getting the same sales as we did, then obviously it is best to stay with your copy, not least because you’ll be getting many more emails sent out than you will if we write the adverts.
If not, we can discuss it, write some more, and discuss with you what it is in our approach that makes us get better sales with our adverts than are being achieved with yours.
There is more information on Velocity at www.velocity.ac – or just call 01536 399 000. The whole approach is incredibly flexible so whichever way you want to go, we can help.