When I suggest there is much to do in terms of advertising during the summer, I often get a few laughs.

And when I suggest that Hamilton House will do all these “lots of things” for new customers for free during the summer, the reply I get suggests that the reader tends to be a little under-impressed.

And when finally I then give a list of all the things that tend to be done in the summer by the most successful of the companies that sell to schools, there tends to be silence.

The point is that in the olden days summer promotions didn’t exist beyond perhaps sorting out the autumn catalogue.  But since then the world has changed, and there is a lot of evidence that the companies that really do well in the autumn term lay the preparations for their success during the summer.

These activities include developing their Facebook position, testing out articles, building an audience, and understanding exactly what teachers on Facebook are looking for.  Developing a Twitter presence also happens at this time.

Re-working the website and landing pages is also a key area of work.

Many firms find that only a tiny percentage of people who go to their landing page then buy from them and as a result two things need doing.

First a simple re-design of the landing page can have a major effect in terms of upping the percentage of visitors who go on to buy.  Plus, offering a free report to those who don’t place an order can also give you an ever growing email list of people who are interested – but not yet interested enough to order now.

For companies that sell to Australia and New Zealand there is still school emailing to be done, and, of course, schools in Scotland return in August and can be promoted to.  Also careers and sixth form tutors tend to be in school about that time in the rest of the UK as they deal with the aftermath of A Level and GCSE results.

Also open are private nursery schools, and of course we should not forget that now with over half of all teachers reading their emails on their mobile device, many will pick up emails that go to their personal (rather than the school’s generic) email address.

And that is still not all because we spend much of the summer preparing for the various special School Weeks that we run, entry to which is free for Velocity clients.  Indeed if you have not come across this area of our work, take a look at our School Awareness Weeks website.  These events do take several months to set up so again the summer is the ideal time to do the preparation.

Finally there is the question of research.  Most companies need to understand more about teachers’ attitudes towards their products in order to be able to write better adverts, and yet most never get around to doing the research.  Once again, the summer is an ideal time for preparing the questionnaire that can generate a much greater understanding of the market one is selling into.

If you have not used our Velocity service before, we will work with you at no cost during July and August so that come September your marketing hits the ground running.

You can read more about Velocity on our website, or simply call 01536 300 000, press option 2 and we’ll answer all your questions, plus some you never thought of.  Or alternatively please email Jenny@hamilton-house.com

Tony Attwood

Recent research into when schools start preparing for Leavers’ Week might take you by surprise.

During the past 12 months Hamilton House has run five special “Weeks” for schools, each on a different topic, each consisting of a series of email and PR promotions, stories on news sites, and a website focussing on the issue.

Now we are preparing to run a week in October that focuses on preparing for Leavers’ Week in 2017.

I realise this may seem a bit odd, after all June/July 2017 is self-evidently over a year away.  And yet our research in preparation for this event has shown that significant numbers of schools start to prepare for Leavers’ Week in October.

What’s more, if you think of Leavers’ Week as a secondary school affair, you might be surprised too. Our research is showing a significant level of interest in primary schools and nursery schools as well.

Companies that join us in these special Weeks get two exclusive emails to schools written by themselves and sent out by Hamilton House which can advertise your product as well as mention your involvement in the Week.

Those working with us also get a page on the website written by the sponsor which includes links to that company’s website.

Then there is also a sponsor listing (with a link to their own website) on the home page plus a listing in four emails we send out to schools to promote the Week, reaching year heads for the relevant years, plus heads and deputies in primary and secondary schools.

There will also be at least four headline stories in the main news listing on UK Education News, each linking to the site and listing the sponsors, and additionally full coverage on UK Education News of both of your individual news pieces that are being sent by email.  We will also send out a full listing on the Exceptional Teaching website which is regularly promoted to schools by Hamilton House.

We are already engaged in a variety of “Preparing for Leavers’ Week” research projects aimed at secondary, primary and nursery schools, and we shall be publishing the results on our forthcoming website, as well as ideas for Leavers’ Week and a full analysis of what schools are doing. Our aim is to make this a site that schools will use to locate useful suppliers and find ideas to make their Leavers’ Week different.

But that’s not all. Once “Preparing for Leavers’ Week” is over we shall re-work our website, and re-focus it for schools that are still working on their arrangements for, although many do plan Leavers’ Week in September, others work on their plans until March, and we shall aim to engage with them throughout the year.

Cost and deadline

Members of our Velocity programme who sell products relevant to Leavers’ Week will be included in the Week free of charge. For other companies the cost will be just £195 plus VAT, including the listing on the site and all the email campaigns.

We will not accept any directly competing sponsors and thus bookings are very much on a first come basis. The site will be released and promoted to schools at the very start of September, and it will stay online through to May next year.

If you would like your company to be associated with the Preparing for Leavers’ Week please do call 01536 399 000 and ask for me, Jenny Burrows. Or you can email me at Jenny@hamiltonhouse.com or fax us on 01536 399 012.

If you would like to see what one of our websites for this type of activity looks like, please do take a look at our Special Needs Week site.

Jenny Burrows

Email over 26,000 schools for under 1.5p each, or buy the whole list for £79

The lowest cost way of reaching schools is through generic emails – the email addresses that deliver mail directly to the school office, and usually start office@ or admin@.

The Hamilton House list of schools’ generic email addresses is available for sale on an unlimited use licence, or (if you don’t have your own bulk email software) we can undertake the campaign for you, for under 1.5p per school.

Response rate and style of writing

These school generic email addresses can be effective for testing the water in terms of advertising copy, trying out new products, and collecting the email addresses of teachers who express an interest in specific topics.

Indeed in one study we were able to get a response rate of around 7% from teachers when we offered them a free report, as a way of gathering interest, ready for a follow-up sale.  It proves that such emails are still read.

Buying the list for your own use

If you buy the list for your own use you can use the list as often as you wish, but it can only be used by yourself and your company – it can’t be sold or loaned on to or given to another company.

To do this you will need a service that sends out bulk emails – but remember these email addresses mostly start office@ – and not all bulk email programs allow this.

On the list itself, you can select schools by whether they are primary or secondary, by county and by name (so you can still do a random selection.)   You just drop the list (which comes on a spreadsheet) into your email transmission program and send it out.

  • The list of secondary schools is available for £49 plus VAT
  • The list of primary schools is available for £59 plus VAT
  • The combined list of primary and secondary schools (allowing you to select secondary or primary) is £79 plus VAT.

Buying the list with updates

We also now offer the option of buying any of these lists and not only obtaining the full list now, but with a completely updated list supplied in late October or early November.

  • The list of secondary schools with autumn update: £79 plus VAT
  • The list of primary schools with autumn update:  £89 plus VAT
  • The combined list of primary and secondary schools with autumn update and allowing you to select secondary or primary:  £99 plus VAT.

Also available is the list of generic email addresses for 1450 special schools (£25) and a list of 7308 nursery schools (£45). In both cases VAT is applicable.

These lists can be supplied as a file attached to an email with an admin charge of £2.00, or on CD, with a £4.95 charge for delivery.

Hamilton House can also email out your advert for you. To email the full list of primary and secondary schools with a text only email is £349. To email the full list of primary and secondary schools with a designed HTML email £399. Please call for prices for primary or secondary only.

To make a booking or find out more information please call 01536 399 000 or email Chris@hamilton-house.com

Tony Attwood

RECENT POSTS

●     Payment by Results advertising now has an additional benefit but you still only pay a commission on the sales you get.

●     What is the most straightforward way of having your product information on a key resources website and sent out on emails?

●     The ten factors that can reduce the effectiveness of your adverts to schools, and what you can do about them.

Reaching the people behind the scenes who decide what a school should buy

I’ve written before about the fact that next term we are running the first national School Business, Management, and Administration Week. We’ve produced a draft of the website that will be at the heart of the Week, and I thought you might like to see it so it is online. But please do note this is only a draft at this stage, to give you an idea of what the website will look like.

Each sponsor involved in School Business, Management, and Admin week will get…

  • Two exclusive emails to schools written by the sponsor and sent out by Hamilton House which can advertise your product as well as mention your involvement in the Week.
  • A page on the website written by the sponsor which includes links to that company’s website.
  • A sponsor listing (with a link to their own website) on the home page.
  • A listing in four emails we send out to schools to promote the Week, reaching heads, deputies, administrators, site managers, business managers and bursars in primary and secondary schools.
  • There will also be at least four headline stories in the main news listing on UK Education News, each linking to the site and listing the sponsors, and additionally full coverage on UK Education News of both of your individual news pieces that are being sent by email.
  • A full listing on the Exceptional Teaching website which is regularly promoted to schools by Hamilton House.

Cost and deadline

Members of our Velocity programme who sell products relevant to the managers and administrators we reach can be included in the Week free of charge. For other companies the cost will be just £195 plus VAT, including the listing on the site and all the email campaigns.

We will not accept any directly competing sponsors and thus bookings are very much on a first come basis. We will accept bookings until mid-July, but of course once a product area is taken we won’t be accepting a competitor’s advertisement.

The full version of the site will be released and promoted to schools in a few weeks’ time, and it will stay on line through to May next year.

You will also see on the site details of our research project in association with the Week on the site, and we shall be conducting this research in the coming weeks and releasing the results next term.

If you would like your company to be associated with the School Business and Administration Week, please do call 01536 399 000 and ask for Jenny Burrows. Or you can email Jenny at Jenny@hamiltonhouse.com or fax us on 01536 399 012.

Tony Attwood

Last chance to reach schools monthly from June to October from just £159 for all four months

We’ve known for years that reaching out to teachers regularly through a variety of media is by far the most effective way of advertising to schools.

Which is why the “Four Month Marketing” campaigns not only offer one email a month across four months starting at £159, but also include a monthly story on UK Education News, plus full listings on a teacher blog and a teacher-orientated website.

The great benefit of your message being publicised in four ways (monthly emails, UK Education News, the blog, and the Exceptional Teaching website) is that no matter which medium each teacher prefers, your message is there.

And all from £159 plus VAT.

We still have a few places left in our two Summer and Autumn campaigns – the period when LA schools are starting to spend and when Academies and independent schools use up the end of their budgets and start on the new budgets.

This is, of course, a particularly relevant period as the new super-sized primary schools with 800+ pupil schools come on line and secondary schools  get their first big taste of the rapidly growing 11-13 year old population.

The Summer and Autumn marketing programme give you:

  • One email to schools in each month of the programme using any of our email lists.
  • One story placed in UK Education News each month (this can either be your advert or a completely different story).
  • Coverage of the UK Education News story/advert on the Schools’ Blog.
  • A full listing on the appropriate subject section of the Exceptional Teaching website.
  • An entry each month on our Facebook and Twitter services, “Savings for Schools”.

There are now only a handful of places left in our current series of advertising, so if you are interested I would urge you to call us sooner rather than later.  Here are the programmes:

Four month marketing programme: Series 5: One email and one UK Education News story in each of June, July, August, September, plus entries in “Savings for Schools” and “Exceptional Teaching”.  This is now sold out for primary schools, but we have some spaces left for secondary-only campaigns.

Four month marketing programme: Series 6: One email and one UK Education News story in each of June, August, September and October, plus entries in “Savings for Schools” and “Exceptional Teaching.”   This is available for both primary and secondary campaigns.

If your advertising is only to secondary schools the price is £159 plus VAT.  If your advertising is only to primary schools, or to a mix or primary and secondary schools, the price is £195 plus VAT.   And if you wish to run two emails in each monthly period you can simply buy two packages – but as I noted above the number of spaces is now limited.

The emails go out in term time (not during half term or the last week of term), during the working week, with of course the exception of the August mailings.  August mailings will go out towards the end of August when Scottish schools have re-opened, and where in the rest of the UK teachers are starting to prepare their work for the new school year.  The exact date in each month  will be selected by Hamilton House.  However there will always be at least a two week gap between each mailing.

Response Rates

You will receive, at the end of each month, a report on the number of people who have seen the advert as an email, on UK Education News, and the Schools’ blog.

Where we have worked on this type of campaign before we have found that most of our customers have gained very satisfactory sales levels.   However in the unlikely event that you receive either a poor number of click throughs to your website or a good number of click throughs with a limited number of sales, we’ll offer a free consultation by phone or email in which we analyse what has happened and suggest exactly why, giving you detailed pointers as to how matters could be improved very quickly with either no, or a very small, additional cost.

These adverts will all be written and prepared by you and can be supplied as text or HTML files (depending on the source).  It may be possible to include a picture in the UK Education News story, depending on the format.

if you are interested you can call 01536 399 000 and ask to speak to one of us about “Four Month Marketing Programme”.  Or if you have a specific question please do email Chris@hamilton-house.com.

Tony Attwood

Payment by Results advertising now has an additional benefit but you still only pay a commission on the sales you get.

Payment by Results advertising has always been very simple.  You write an advert, and Hamilton House sends it to relevant teachers by email.  We also place the advertisement on the UK Education News rolling news service and on one of our education websites.

You receive orders, tell us at the end of the month the number of items sold, and we’ll invoice you for the agreed commission which is payable a month after that.

That is how the system has run very successfully for many years.  But of late we’ve been exploring a new approach, and now with the testing done we’re launching PbR Plus.

In fact there are two new benefits that we’ve added, and I’ll deal with them in turn.

The first relates to the adverts you send out.  In PbR, unlike within some of our other services, you need to write our own advertisements.  Nothing has changed on that front except that now we will help you change your advert if sales are not coming in at the anticipated rate.

What’s more, since it is always a good idea to have two adverts running (so that teachers don’t just ignore your adverts on the grounds that they have “seen it before”), we’ll help you write the second, alternative copy.

So the process is simple: you write the first advert, we send it out, you let us know what the response rate is, and then either we work with you to improve the first advert so it gets higher sales, or if everything is going well, we work with you to create a second alternative advert so that you can maintain those sales.

The second new benefit is that as and when we are running a special publicity event for teachers that is relevant to your product or service, we will be able to offer you a position as a sponsor of the event at a significant discount on the normal rate.

We’ve currently running Special Needs Week and if you follow the link you’ll see what we have done and the sponsors who have joined us there.

Next term we are running School Business, Management, and Administration Week, so if you sell to headteachers, deputy heads, the school administration, or you offer anything that sells on a school-wide basis (rather than to just one department) you might well want to join us.

The School Business, Management, and Administration Week website will be on line very shortly, and members of PbR will be able to advertise therein, and be part of our promotional campaign, at a significant discount.

For Payment by Results, we are currently able to accept new partners to work with us who sell to secondary schools, nursery schools and special schools.

For School Business, Management, and Administration Week in September 2016 we are able to offer sponsorship places to all companies.

To find out more about Payment by Results please email Stephen@hamilton-house.com and supply details of what you sell, who it is aimed at, and the price you charge.  If you can also attach a copy of one of your adverts that would be particularly helpful.   Stephen will then come back to you with details of how we can work together.

To find out more about School Business, Management and Adminstration Week please either email Jenny@hamilton-house.com or call 01536 399 000 and press option 2.

RECENT POSTS

●     The ten factors that can reduce the effectiveness of your adverts to schools, and what you can do about them.

●     Reach schools regularly from June to October from just £159 plus VAT for all four months

Tony Attwood

What is the most straightforward way of having your product information on a key resources website and sent out on emails?

Some teachers read emails, some read news feeds, and some go searching on sites that list a variety of resources.

Which is why Hamilton House offers all three services, because we know that if you just use one (for example, just sending out emails) you will only reach some of your potential customers.

Through the Exceptional Teaching programme you can have your company listed on the Exceptional website and have your email sent out to the teachers of your choice – once in the second half of the summer term and once in the first half of the autumn term.

If you are a member of our Velocity programme you will already be part of this promotion, so there is no need to do any more.  But if not you can join in and be including in those emails and have a presence on the website for just £49.95.

Each half term we email all the senior teachers working in each of the areas that we cover on the Exceptional Teaching programme, (from admin, art and assemblies through to safety, science, security, school supplies, and SEN) with details of resources that are available.

We also point them towards the Exceptional Teaching Website where all the companies that have joined in the programme are listed and are linked to their own individual websites.

And as a bonus our announcements are also carried on UK Education News and so get an even wider audience.

This summer term remaining we are promoting to the teachers listed below, and on the following topics.  An example of what each email looks like is shown at the foot of this notice.

And if your subject is not shown, please do get in touch, and we may well be able to add your subject area to the list at a later date.

Subject Area List WC Date
Prim Librarian Lit Coord, Prim Gen, Prim Lib

13-06-16

Sec Librarian Librarians

13-06-16

Drama Drama 13-06-16
Secondary Assemblies Sec Gen, Sec HT, Sec DH, PSHE

13-06-16

Primary Assemblies Prim HT, Prim DH

13-06-16

ICT ICT

20-06-16

Maths Maths

20-06-16

English English

20-06-16

D&T D&T

20-06-16

History History

20-06-16

Literacy Literacy Co-ord

27-06-16

Prim Playtimes Prim HT, Prim DH

27-06-16

Media Media Studies

27-06-16

Nursery Nursery lists

27-06-16

Business and Economics Business and Economics

27-06-16

SENCo – dyscalculia Senco, Maths, Num Coords

04-07-16

School Supplies Prim and Sec SBMs and Bursars

04-07-16

RE RE

04-07-16

Art Art

04-07-16

Languages MFL

04-07-16

Science Science

11-07-16

PE PE

11-07-16

Prim Behaviour Prim Gen, Prim HT, Prim DH

11-07-16

Sec Behaviour Sec Gen, Sec HT Sec DH, PSHE

11-07-16

Prim Music Music Coords

11-07-16

PSHE PSHE

18-07-16

Geography Geography

18-07-16

Careers Careers

18-07-16

Music Music

18-07-16

Numeracy Numeracy Coords

18-07-16

 

Below is the email that we recently sent out, by way of example.

If you wish to be involved simply email Samanthabates@hamilton-house.com and let Sam know which subject area you wish to reach.  We’ll then come back with a confirmation, after which you simply need to send us the information that we shall publish both on the website and within the email.

The maximum number of words you can use (excluding the contact details is 100).

If you have any questions please do call 01536 399 000 and ask for a member of the Exceptional Teaching team or email SamanthaBates@hamilton-house.com

Here’s what your advert will look like.

Exceptional Banner - Bigger

Exceptional Primary Resources for Playtimes

…………………………………………………………………………………………………

Play Therapy United Kingdom

Play and Creative Arts Therapies (APAC) – a complete information resource for therapeutic play, play therapy, filial play and creative arts therapies for anyone interested in helping children with emotional literacy, behaviour or mental health problems.

Email: ptukorg@aol.com
Telephone: 01825 761143
Postal address: Play Therapy UK, The Coach House, Belmont Road, Uckfield, East Sussex, TN22 1BP

…………………………………………………………………………………………………

KIBLO

Coloured Building Blocks – Kiblo’s unique building choices stimulate logical and deductive thinking. Building skills are developed and then natural creativity released.

Email: sales@kiblo.com
Telephone: 01792 863331
Postal address: NDA (Packaging Services) Ltd, P.O. Box 516, Swansea, SA8 3YN.

…………………………………………………………………………………………………

MSL

Active Learning Place Mats – use a simple, self-checking method of learning and reinforcing Early Learning letter skills. They aim to speed up an automatic response to letter recognition, alphabetical order and rhyming patterns.

Email: msl@schools.co.uk
Telephone: 01536 399017
Postal address: Multi-Sensory Learning, Earlstrees Court, Earlstrees Road, Corby, NN17 4HH.

……………………………………………………………………………………………………

First and Best in Education

PSHE in the Playground – includes enough games to last a full school year and includes games that are suitable for both key stage 1 and key stage 2 children. Most games can be taught to children in a matter of minutes.

Email: sales@firstandbest.co.uk
Telephone: 01536 399007
Postal address: Hamilton House Mailings Ltd, Earlstrees Ct, Earlstrees Rd, Corby, Northants, NN17 4HH

……………………………………………………………………………………………………

You can find more Exceptional Teaching resources at exceptionalteaching.org.uk.

 

The ten factors that can reduce the effectiveness of your adverts to schools, and what you can do about them.

You write the advert, it goes to schools, you get lots and lots of sales. Everything’s fine.

But supposing you write the advert and you don’t get as many sales as you would like. Now you have two problems.

The most obvious is, you haven’t got the sales which is not good news. The second is to find out what you ought to change to get more sales next time.

And that can be a bit of a problem, because there are at least ten different reasons why an advert might not have worked as well as you might have wanted.

Here are some of the possible reasons why adverts can fail to deliver the response rate required…

1:  There was something wrong with the media. Not every email list is of equal quality, just as not every magazine delivers the right audience.

2:  Something went wrong with the transmission. Emails can be blocked, and you need to know how to avoid this blocking. Magazines might never be read. Letters might not be opened.

3:  The advertisement may not have been designed in a way that gets sales. Just telling the teacher what you sell, and writing your company name in bold, while putting in a few pictures because a picture is worth 10,000 words, generally doesn’t work.

4: The pricing might be too high or too low.  Getting it just right needs specific techniques.

5: You might not be differentiated enough from the competition so no one bothers to change from another supplier to you.

6: Are you reaching the right person?  Who takes up the idea? Who signs it off and agrees payment? Not everyone in the school is equal.

7:  The web page might not be functioning.  Your email might be working well, but you are then sending people to a web page which dilutes the message rather than enhances it.

8: The benefits might not be explained well enough.  If you are selling something completely new, you might not have explained just what this product will do for the teachers and why they need it.

9: Timing can be important. You might have released the advert on the wrong day.

10.  Language changes all the time. Neither the stilted ad language of 20 years ago, nor the “must buy” “best deal” “20% off” language of the high street is right for today’s teachers.

That is quite a list of problems, and unravelling them can take time. Which is why Hamilton House invented Velocity – an approach to advertising in which a highly experienced marketing team that specialises in selling to schools can work on your whole campaign (email, web, social media, post – whatever you want) alongside you.

We can write adverts, work with you on adverts you have written, work on your landing page or printed leaflet, consider what your competitors are doing, and how you might respond, experiment (with your approval) with changes, review the results, and modify the approach.

What’s more, rather than just using one medium (such as email) we’ll always use at least two more (such as the news and PR service UK Education News and our web pages aimed at teachers).

Overall we don’t just write and send out emails, we analyse the results, suggest what to do next, and then with your approval implement changes to help build higher sales levels.

And we can work on your PR as well, with our team devising specialist publicity events arranged uniquely for your company.

There is more information about the Velocity Programme on our website, or you can call Jenny, Stephen, or me on 01536 399 000 for a chat through how Velocity could work to sell your products or services.

Or you can email Jenny@hamilton-house.com

Tony Attwood

Facebook logo

Reach schools regularly from June to October from just £159 plus VAT for all four months

The summer and early autumn is the time when a huge amount of school expenditure is decided upon.  Local Authority schools now have their finances in place for the new school year, and Academies and independent schools are spending unused funds.  Their new funding starts on 1 September.

It is also the time when money is used for new resources and materials for the ever growing school population (currently rising at over 100,000 a year,  with the rising numbers now impacting on secondary schools).

Meanwhile super-sized primary schools are growing with the number of 800+ pupil schools (unheard of four years ago) increasing year by year.

To help companies reach this growing school population, with its growing demands for resources, Hamilton House is offering two new 4 Month Marketing Programmes from just £159 each plus VAT.

Through this programme you will get, in each of four months,

●      One email to schools in each month of the programme using any of our email lists.

●      One story placed in UK Education News each month (this can either be your advert or a completely different story).

●      Coverage of the UK Education News story/advert on the Schools’ Blog.

●      A full listing on the appropriate subject section of the Exceptional Teaching website.

●      An entry each month on our Facebook and Twitter services, “Savings for Schools”.

We have two new marketing series available, but please do note that all of the previous four series sold out very quickly, and once again there will be a limit on the number of customers we can accept.

Four month marketing programme: Series 5: One email and one UK Education News story in each of June, July, August, September, plus entries in “Savings for Schools” and “Exceptional Teaching”

Four month marketing programme: Series 6: One email and one UK Education News story in each of June, August, September and October.

If your advertising is only to secondary schools the price is £159 plus VAT.  If you advertising is only to primary schools, or to a mix or primary and secondary schools the price is £195 plus VAT.   And if you wish to run two emails in each monthly period you can simply buy two packages.

The emails will go out in term time (not during half term or the last week of term), during the working week, with of course the exception of the August mailings.  These will go out towards the end of August when Scottish schools have re-opened, and elsewhere teachers are starting to prepare their work for the new school year.  The exact date in each month  will be selected by Hamilton House.  However there will always be at least a two week gap between each mailing.

Response Rates

You will receive, at the end of each month, a report on the number of people who have seen the advert as an email, on UK Education News, and the Schools’ blog.

Where we have worked on this type of campaign before we have found that most of our customers have gained very satisfactory sales levels.   However in the unlikely event that you receive either a poor number of click throughs to your website or a good number of click throughs with a limited number of sales, we’ll offer a free consultation by phone or email in which we analyse what has happened and suggest exactly why, giving you pointers as to how matters could be improved very quickly with either no, or a very small, additional cost.

These adverts will all be written and prepared by yourselves and can be supplied as text or HTML files (depending on the source).  It may be possible to include a picture in the UK Education News story, depending on the format.

if you are interested you can call 01536 399 000 and ask to speak to one of us about “Four Month Marketing Programme”.  Or if you have a specific question please do email Jenny@hamilton-house.com.

But may I reiterate that we do only have a limited number of spaces for this type of marketing each month, so I would suggest booking sooner rather than later.

Tony Attwood

Facebook logo

Not everything that is purchased in schools goes through heads of department and subject co-ordinators.

Whether the issue is obtaining the best value for certain purchases, or introducing digital registration or the on-line collection of money, all such decisions flow through the offices of such people as the head, deputy head, bursar, school business manager and the school’s administrators.

And that’s before we’ve thought about contemplating on-line teaching systems, changing the behaviour and discipline system, enhancing the level of hiring out of school facilities for evening and weekend use, finding new sources of money…

Indeed the more we think about it, the bigger the list gets.  Security, first aid for injured pupils and students, protecting staff, de-icing the approaches in winter, moving across to an online library… all such changes move through the business, management and administration departments of the school.

So important are the heads, deputy heads, business managers and administrators in schools in terms of choosing products and suppliers that we’ve decided to do something to make reaching them easier.

We’ve set up School Business and Administration Week to run from 19 to 23 September.

Every company associated with this Week will get a full listing on the School Business and Administration Week website (which will stay on line for nine months), as well as being represented in a whole series of emails and news listings on UK Education News that will reach heads, deputies, SBMs, bursars and administrators.

As a central part of the project we shall be undertaking original research into the way school management operates, and publishing several original articles on aspects of school business and management.

Each sponsor involved in School Business, Management, and Admin week will recieve…

  • A page written by the sponsor which includes links to that company’s website.
  • A sponsor listing (with a link to their own website) on the home page.
  • A listing in four emails we send out to schools to promote the Week reaching heads, deputies, administrators, site managers, business managers and bursars in primary and secondary schools.
  • Each sponsor will also have two exclusive emails to schools written by   the sponsor and sent out by Hamilton House, which can advertise your product as well as mention your involvement in the Week.
  • There will be at least four headline stories in the main news listing on UK Education News, each linking to the site and listing the sponsors, and additionally full coverage on UK Education News of both of your individual news pieces that are being sent by email.
  • A full listing on the Exceptional Teaching website which is regularly promoted to schools by Hamilton House.

Cost and deadline

Members of our Velocity programme who sell products relevant to the managers and administrators we reach can be included in the Week free of charge.  For other companies the cost will be just £195 plus VAT including the listing on the site and all the email campaigns.

We will not accept any directly competing sponsors and thus bookings are very much on a first come basis.

School Business, Management, and Admin Week is owned and operated by Hamilton House Mailings Ltd in association with the School of Educational Administration and Management.  For all enquiries please do call 01536 399 000 and ask for Jenny Burrows.  Or you can email Jenny at Jenny@hamilton-house.com or fax us on  01536 399 012.

Tony Attwood