Never before has there been a year in which there has been such expansion within the school sector
It was just over a year ago that the National Audit Office warned that a quarter of a million extra places would be needed in England by autumn 2014. The crunch time is almost upon us.
At primary level we have the largest intake of pupils of all time, with some primary schools heading for the previously unimaginable 1000 children level.
To help cope with this expansion, during the last year the government has pledged to spend £10bn repairing school buildings in England up to 2021 and says that a scheme to re-build the worst schools will be finished two years ahead of schedule.
And, as I mentioned in my last note, the law changes again this summer about school leavers, with youngsters in England having to be involved in education or training up to the age of 18 – a further radical change to the system.
Last year the government put another £1.3bn into a scheme under which 261 priority schools are being re-built. The scheme took quite a while to get going, but the government insists that building is now happening and that the scheme will have delivered by 2017.
In addition to the 261 designated schools a wider range are undergoing major repairs and renovation and another 150 projects have been moved forward a year.
Funding has been found to create getting on for 200 more free schools in 2015-16, on top of those already open and 200 or so in the pipeline. There will also be 20 more studio schools which young people can attend part-time while working and 20 more university technical colleges, aimed at providing high-level vocational education.
What this has meant is that there has been, and will continue to be a boost for the building industry and for everyone supplying schools with everything from computers to carpets, software to books.
And all of this has occurred before we have started to look at the changes to the National Curriculum which start in September this year and which require new resources, text books, etc.
Plus there is the implementation of the new free school meals programme for KS1 children in England, with all the building work that this entails.
This enormous expansion in educational activity is why Hamilton House has expanded its range of options for reaching teachers and school managers with information about products and services.
In terms of the way we work this includes the Velocity contract work (in which our customers get their promotions written and despatched at a discounted price) and our Payment by Results contracts as well as our individual email campaigns which you can email yourself or ask Hamilton House to email out.
Beyond email marketing we also undertake postal marketing, both in terms of shared mailings and solo postal campaigns through which you can select to mail exactly the type of school you want (by age, region, funding, size etc).
We also have our range of web sites and news services that you can advertise on at very low prices
And, of course, there is our free consultancy programme through which you send in a copy of your email, or ask us to look at your website, and we advise on how we think you might improve either or both in order to get more sales. For this service please do email Chris@hamilton-house.com
Or for more details on any of our services, please do call 01536 399 000.