How to cut the cost of personal emails to teachers in half
If you’ve ever looked at the home page of the Hamilton House website you may have seen our slogan, “Be different, be continuous”.
In essence it highlights the need to be different from your competitors in how you write and to keep advertising when others stop.
I’m glad to say that quite a few clients of ours have seen the wisdom of this simple point and have seen their market share grow considerably as a result of applying it.
So we are giving everyone who follows our advice a bonus. If you use Hamilton House to send out four or more emails a month to any of our secondary school personal email lists or either of our generic email lists, we will charge you just £123.00 plus VAT per mailing. We’re calling it 1-2-3. Clever, eh?
What’s more, if you want to email during the school holidays during the course or after a 1-2-3 campaign we will send out an email for you for free.
To give an example of how this would work, if you were emailing the head of careers it would normally cost you £230. With 1-2-3 it costs you £123.
An email to the head of drama would cost £255.96. With 1-2-3 it is, well, £123. A mailing to the head of English would cost £272, and once again with 1-2-3 it is of course £123.
So your four emails in a month can be selected from any secondary personal list, and no matter what the list the price per email will be £123.
If by any chance you want to email one of our smaller lists, such as the head of classics, you can opt to pay the list price (which in this case is £53.76). But of course for the overwhelming majority of lists you are getting a discount of around 50%. Plus the free holiday emails.
And just to be clear, you don’t have to email the same list over and over. You could email the Bursar for the first promotion, the headteacher for the second, the school business manager for the third, and so on.
To take part and get the huge discount you just place your first order and say that you want it as part of 1-2-3. You just have to agree to take four qualifying emails in the month following the despatch of the first email. So if the first email is to go out on 15 September, you must book in to send out three more by 14 October.
You can use the service for emails to any of our secondary school lists described on http://www.emails.gs/Secondarynamedlist.html and on our generic email lists (the ones that go to the school office for forwarding).
If your period of undertaking 1-2-3 includes a school holiday period, you can have a free email during the holiday and extend your month for the paid-for emails by one week. All we need at the start of the month is the list of the four emails that you want to send out and the dates you want them to be despatched. In each case we will need your copy one week before despatch date.
If you have any enquiries about this, or wishe to make a booking, please call 01536 399 000 or email Chris@hamilton-house.com. There’s a simple contract to sign and then you can get going.