If you get these three factors right when emailing schools you are bound to increase your sales dramatically.
You may have noted me say before that if one wants to get really good responses to one’s advertising to schools one needs not only to have a product or service that teachers want, but one also has to consider three other vital factors.
Indeed, for many companies it the way they approach these three factors that makes the difference as to whether they sell a lot or very little.
So, without more ado, here are the three factors…
First, one needs an advert written in a way that grabs the attention of those who see it. After all, if you don’t grab attention, then no one is going to look at the advert, and so no one is going to buy.
Second, one needs a good personal email list in order to make sure that the emails reach the right person.
And third, one needs a delivery system that gets the advert to the teachers without them being stopped by interception filters.
Of course, if you have all three of these factors sorted out, then you are ready to sell your product or service to teachers straight away and you should be able to gain considerable sales.
But we recognise that in many cases we have customers who perhaps don’t have one of these components or who wish to experiment by using different lists or having a different creative approach. And so we have come up with some options.
One solution we have offered for a while is the Velocity service in which we can write and design your emails and send them out to teachers using our personal email lists.
Then when you wish to try a different approach you can take over the writing and design – and in this way get more emails sent out each month, but without any increase in price. Velocity is described on www.velocity.ac
If you want to have one or more emails written and designed for you without being part of our Velocity monthly contract programme we can do this free of charge when you choose to email any of our personal email lists.
These lists are detailed on www.emails.gs – just click on secondary or primary on the left hand side to see the lists available. All prices include transmission.
On the other hand, if you have no need of our writing and design skills and you have a little flexibility over the time of despatch, we can give you a 50% discount on any of our personal email mailing lists. Again there are details on our www.emails.gs website – click on the Stand By option.
With Stand By the emails will go out within two weeks of receiving your email and your booking – and they won’t ever go out at weekends or in school holidays.
But that’s not all. For whichever system you choose there is the option of a further 10% discount if you choose to pay before the email is despatched.
Probably the best way of considering all these options is to call 01536 399 000 and talk through the possibilities in relation to your own product or service. Or alternatively email Chris@hamilton-house.com and we’ll come back to you with our suggestions.