Shared mailing with free personal email campaign

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Posted on 2nd December 2011 by admin in Uncategorized

Shared postal mailing to secondary schools or the largest primary schools with free email campaign of your choice.

January postal shared mailings to schools are always a problem.   (Not a price problem of course since postal shared mailings have always been a fraction of solo prices, but rather a delivery problem).

Our first mailings which come with a free email campaign go out around 10/11 January – and that means delivery of leaflets to us by 4 January.  Now the trouble is that most courier firms don’t restart work after the new year break until Jan 3rd, which means you have got to get your printing done before Christmas, and then catch the courier on the first available day.  Possible, but difficult.

So, we are very happy to accept booking and delivery prior to Christmas – but we shut on 22 December at 5pm.  Which means booking soonish to get a place and really, delivery prior to 22 December.

The free personal email campaign (which comes free with the postal shared mailings listed below) goes to the individual email addresses of specific teachers (not the generic school email address).  You don’t have to email the same people as you send the postal leaflet to – you just choose one of our email lists from www.emails.gs – more details below.

THE DATES

5000 secondary schools
Mailing date: 11 January
Delivery of materials by 4 January

5000 largest primary schools
Mailing date: 10 January
Delivery of materials by 4 January

PRICES

  • 1 leaflet, £388, 2 leaflets £472 (price per leaflet 4.7p)
  • Weight charge: £20 per gram after the first 15g. 
  • Multiple leaflets: If you are sending more than one leaflet the leaflets do not have to be to the same teacher,

The full list of personal email lists that we have is given on http://www.emails.gs/Secondarynamedlist.html for secondary schools and http://www.emails.gs/Primarynamedlist.html for primary schools.

You can follow us on Twitter @HHMailings

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

A Huge Success

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Posted on 1st December 2011 by admin in Uncategorized

It seems like years since not just one but three customers called my offices in the space of a month to tell us that a mailing was a huge success – but that has just happened.

Of course many of our clients don’t tell us just how much they have sold as a result of a promotion (perhaps assuming that we might put the price up next time if we think they are doing well), but we’ve been doing this mailing to school’s thing for over 30 years now, so some of our long term customers do know that underneath all the razzamatazz we are jolly nice chaps.

There are two interesting points about these improvements in response rates which show a return to the sort of response firms were getting before the last general election. 

One is that they have all come from postal direct mail - which backs up the change in response rates we have seen in the past year.   Email can still work, but it is postal mail that is developing the real growth.

The other is the fact that the format that is working is the classic letter plus catalogue format.  Nothing, it seems, has changed.

Solo postal mail has two great benefits.  One is that it can deliver high response rates – far higher than email.  The other is that it can be tested.   Let me give an example.

Let’s imagine that you produce a catalogue to send out to your established customers each year.  Maybe you have 2000 printed.  What you can do is have 2,300 printed and use the extra 300 to send out as a trial solo to potential customers.  The cost of such a promotion might be £150 – and true if you get no sales you have lost £150.  But if you get one or two sales you will get some of that money back – and maybe with five sales you will break even.  If you get eight sales you will know that mailing out the catalogue to people from your prospects list is worthwhile, you can get a reprint done, and do a mailing.

The risk therefore is very small, but the rewards can be very high.  And that is probably why people are coming back into solo direct mail.

We’ve got lists of all the schools, colleges, nurseries etc etc, in the UK, selectable by postcode, specialism, local authority, age range, finance etc etc.  For counts, mailing prices etc please do call 01536 399 000.

And of course we are still offering the 20% discount if we can do the work in December, for posting in January.

You can follow these thoughts and ideas on Twitter @HHMailings

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

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