The great howler

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Posted on 12th December 2011 by Tony Attwood in Uncategorized

My favourite email today.  From Jo Brown, the clothing catalogue.

“So Christmas is quite literally around the corner.”

Err… no it isn’t.  Christmas is a date, and dates don’t go round corners.  Christmas is metaphorically just around the corner.

What next?  It is literally raining cats and dogs?

Tony

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

A video on your web site? Beware

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Posted on 12th December 2011 by Tony Attwood in Uncategorized

We recently did a survey of teachers who are subscribers to our Education Management News service (a free email service akin to this newsletter, but one that takes adverts).

In it we asked about the use of You Tube in schools.  We asked particularly, as of late we have had a number of clients who have put You Tube type videos on their home page in order to draw customers in.

What we found was that only half of the teachers who replied felt they could always view You Tube videos without hindrance at school.

About a quarter said that some You Tube links are blocked.  A quarter said ALL You Tube type links are blocked.

In a separate part of the survey 10% of teachers indicated that although they can see You Tube they can’t get sound on the computer that they use at work (mostly because it is in an area such as a staff room, with no headphones available.)

Given that such a significant proportion of teachers might not be able to see your video, it does suggest that making it a central part of your on line publicity might not always be the best move.

If you would like to know more about Education Management News and how to advertise within it please go to http://www.emails.gs/emailteachersdirect.html

Footnote: if you are interested in wider aspects of postal and email marketing you might also enjoy our regular email via the DMS news group.  To subscribe free of charge send an email to Direct-mail-secrets-subscribe@yahoogroups.com

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.