I have been writing for a few days about marketing to schools with a very low budget. So far we have looked at
1. Buying the complete list of school email addresses for unlimited use for £49.95, which means a purchase price of 0.2p per school, reducing effectively to nothing because it can be reused.
2. Then there was UK Education News (www.ukeducationnews.co.uk), where a listing costs just £25 plus VAT, and stays for a year on www.blog.schools.co.uk The result is about 1p per hit.
Now here’s my third idea: Personal email lists.
Personal emails (the ones that go straight to teachers rather than via the school administrator with the phrase “Attn Head of Maths” or whatever, are among the most expensive lists on the market – because they deliver the best results.
And I must confess there is no way of using them with no budget.
But…
There are three ways of using these lists at a significant discount. There are full details on the web site www.emails.gs (just click on the relevant button on the left side for primary or secondary personal lists). But here are the three discount offers…
a) First time user discounts so the emails cost 7p each the first time you do a campaign
b) School holiday discounts (for emails that reach schools during the holidays. 5p each email - and the results can be surprisingly good).
c) Stand by emails, from 7p each. With these you don’t specify the exact date when the email goes out, but we guarantee to send the emails out within six weeks – and the email won’t go out during the half term or school holidays.
I hope you find some of these ideas useful.
Please call 01536 399 000 if you would like to know more.
Tony
Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB. Phone 01536 399 000.