I have been suggesting for a couple of weeks now that Academies make good places to advertise to, especially if you only want to advertise to a small number of schools, rather than the whole lot.
Now it seems I was more right than I knew.
Adverts have been appearing on the British Council for School Environments website advertising the fact that Academies have just been given another £800m.
The ads say,
“There will be 71 schemes and they will be tendered to the 15 contractors on the existing Academies framework. The remainder of the projects will be tendered over the next 18 months.
“The schemes will be divided into £250m worth of work (28 schemes) in the North, and £550m (43 schemes) worth in the South. The first two schemes to come to market, worth £25m, will be in Bolton and Brighton.
“It is expected that work on the University Technical Colleges and studio schools would also be procured through the framework.
“The Government are looking for the procurement process on the schemes to be as fast as possible. This would be in line with recommendations in the Sebastian James review. They are looking to the recent Campsmount Project in Doncaster, which halved the usual procurement process, as the target.”
Here’s a summary of the Academy list…
As of April 1 2011 there were 629 academies open in England. Of these 272 are schools that were previously “failing schools” and 357 are “academy converters” – schools that were doing well, and simply wanted to get out of LA control.
We’ve now arranged it so that you can select each of these subgroups, if you wish, for an email or a postal mail campaign.
I know that some organisations are quoting different numbers for academies – and this is generally because of the issue of annexes. Annexes occur particularly where schools have merged to form academies, and different sites are still open (and will remain open due to the end of the BSF programme). If you include the annexes in a mailing (and we can do this if you wish) the number rises to 681.
This 681 is then made up of 323 failing school sites, and 358 academy converter sites.
If you would like to use our list of personal email addresses, generic email addresses, or postal addresses for academies please do call 01536 399 000.
Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB. Phone 01536 399 000.