There are currently three main ways of marketing to teachers:
1. Through the post
2. Via emails
3. Through web sites and blogs
Each approach has its own pros and cons, and its own costings, and here’s a very quick summary.
1. Through the post – much more expensive than emails and web sites, but can produce much higher response rates. Has the benefit of enabling simple tests – quite often it is possible to send out just a few hundred sales letters to see if the approach is working. This can be very handy since if you can make postal mailing work you really can bring in the sales.
2. Via emails. Lower cost, and if you use the cheapest lists the cost can be incredibly low. But, response rates can be very low too, so it can be hard with the cheapest lists to make the business grow. But there are now some very sophisticated lists available, and these can generate sales rates as high as postal mail at times.
3. Websites and blogs can be very responsive – but you do need to drive traffic to them, and that can take you back into the issue of postal mail or email, to get people onto the web site.
Of course these are just the three types of media. Much also depends on what you say within the media. I have often written two different emails or postal sales letters and sent them out in a split test and found that one out-performs the other by a factor of four or five times. The same applies to web sites – the layout and text can have a huge impact.
Through Hamilton House you can buy into any of these approaches – and of course you can use our services to help you write and design your copy or web site, or you can develop the copy yourself.
We also have a package in which we work with you to use all the available approaches to your best advantage (details at www.velocity.ac).
But if you are unsure of the best approach for yourself, please do get in touch with details of your product or service, and we’ll try and give you our thoughts on the best way forwards. There’s no cost and no obligation – and the answers we give will be related to what you sell and how much funding you have available.
Do give us a call on 01536 399 000.
Tony Attwood
Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB. Phone 01536 399 000.