Education Marketing

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The Guaranteed Email Service has a very clear guarantee: if you don’t get the number of click throughs to your web site that we guarantee, you get your money back.

And that means the full cost of the email, and the cost of the guarantee as well.

The Guaranteed Email Service works in a most simple way.

1: You send us a copy of the email you want to send out.

2: We tell you how many clicks through we will guarantee that you get.

3: Also if we think you will get more clicks by having ourselves re-write the email, we’ll tell you how many clicks we guarantee you will get with the re-written copy.

You then choose – you can go without a guarantee, use your own copy with a guarantee, or have us write new copy, and so take the higher guarantee.

If you take a guarantee and we don’t hit the target then you will pay nothing at all.

The guarantee relates to the number of click throughs we send from the email to your web site.  Remember you can also then re-use these click throughs as part of a remailing campaign, and so build up your own mailing list of people who have been on your web site.

There’s no charge for us looking at your email and telling you the guarantees we will give.  A guarantee given with the use of your own copy on our lists is £50.  A guarantee for use with our text, including the writing of the text is £100.

If you’d like to try the service just send in your proposed copy with details of the list you would like to use, and we’ll tell you the results you can expect.  If you are not familiar with our lists there’s full details on www.emails.gs

Tony Attwood

The number of click throughs is measured by our own software as supplied by Oneandone.  If you would like to test the validity of this, we can undertake a small test beforehand.

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

I wrote recently that academies are an interesting set of schools since their funding is different from that of local authority schools, and their financial year end is August 31 (thus they are not in the midst of the year-end situation that affects LA schools).

As of April 1 2011 there were 629 academies open in England.  Of these 272 are schools that were previously “failing schools” and 357 are “academy converters” – schools that were doing well, and simply wanted to get out of LA control.

We’ve now arranged it so that you can select each of these subgroups, if you wish, for an email or a postal mail campaign.

I know that some organisations are quoting different numbers for academies – and this is generally because of the issue of annexes.  Annexes occur particularly where schools have merged to form academies, and different sites are still open (and will remain open due to the end of the BSF programme).  If you include the annexes in a mailing (and we can do this if you wish) the number rises to 681.

This 681 is then made up of 323 failing school sites, and 358 academy converter sites.

If you would like to use our list of personal email addresses, generic email addresses, or postal addresses for academies please do call 01536 399 000.

We will of course continue to update this list as new academies come on line.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

E-shared mailings allow you to reach around 10,000 teachers’ email addresses, for just £99.00 plus VAT.

The success of the e-shared programme means that some mailings to get full, and the latest to fill is the e-shared mailing to primary schools on 4 May which is now fully booked.

But no worries, we have added another date to the schedule, and there will be an e-shared to primary schools on 19 May.

Secondary school dates for early May which are still available are

Full details and a sample of what a shared email looks like are on http://www.emails.gs/Email10000.html

For further enquiries or to make a booking please email sales@hamilton-house.com or call 01536 399 000.

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

This year there is a temptation to think that the whole of April and much of May is going to be a write off in terms of mailing schools.

Most schools finish their spring term this week (although some go on into next week), and then most return on 26 April.

But then there’s the royal what-not on the 29th, and it is possible to think – well, they are only back for 3 days  so no point doing anything then, and then May 2 is a holiday, so its like another Easter, and another four day week that week…  Let’s leave it until mid-May – by which time it is almost half term!

I know from past years many firms will do this.  But the reality of life for a head of department in a secondary school or a class teacher in a primary school is one of constant planning and preparation.  My view is that they will be doing some work during the Easter Holiday period, and in the Wedding/May Day weekend, and that where they are looking to buy new products, teachers will be taking note of the few promotions that arrive at this time.

It is true that promotions sent during the holidays never have the instant impact that promotions during the normal term time have, because they are not read instantly.   But even when they are picked up a week or so after they have been sent, they are read, simply because so little arrives during these periods.

Because of the drop in volume, Hamilton House always drops its prices during these periods – if you are planning a promotion now, (or indeed for postal mail in the new term) please do call, and we’ll be happy to give you the full run down.

But for now, here’s just one thought.   The daily news service www.ukeducationnews.co.uk still runs day by day, throughout the year, and our figures suggest that teachers continue to use it.

For £25 you can have a listing on that site, plus on www.blog.schools.co.uk The latter site gets around 35,000 hits a month and this figure stays constant through the holidays, as teachers use the blog to find resources and information.

If you are interested please call 01536 399 000 – or drop me a note.  (There are of course many other things you can do, but these two tend to work best if wanting to contact Hamilton House).

Best wishes

Tony Attwood

You can stay in touch with our education messages each day via education-marketing-subscribe@yahoogroups.com

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

There is a free primary email campaign offer for all companies doing a postal shared promotion to primary schools on 19 April.

Three options are available:

5000 largest primary schools £388

10,000 largest primary schools £699

All 24000 primary schools, £1499

In each case you will be able to have a free email campaign to schools running before, during or after the postal campaign.  You don’t have to repeat the same advert, or even advertise the same product.

We are also offering a free email campaign with the postal shared mailing to 5000 secondary schools on 27 April.  The price here is £375

The prices throughout are for one leaflet – there is a huge discount on the second leaflet.  These prices are for weights up to 15g.

Please call 01536 399 000 to book in.

You can follow our news on Twitter @HHMailings and via our news service by emailing education-marketing-subscribe@yahoogroups.com Our regular news service is on www.ukeducationnews.co.uk

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.