Education Marketing

Virtually all of the e-shared mailings to schools this term have now sold out – at the moment of writing the only emailings left available are ICT and English.

Within e-shared mailings you get 10,000 emails to secondary schools targeted at the nominated teachers for just £99.00 plus VAT.

The remaining e-shared mailings are to ICT (booking and copy required by 29 November) and English (booking and copy required by 1 December).

There’s full details on http://www.emails.gs/Email10000.html A new list of subjects and dates for next term will be announced very shortly.  If you would like to discuss any details of the e-shared campaign – and particularly if you would like to let us know about any subject you would like to see covered please call 01536 399 000

Many of our customers travel to schools to undertake events – from in-service training days for staff to music making days, from theatre productions to careers sessions for sixth formers.

A problem that many such firms have is that of getting bookings from different parts of the country. That is, in a worse case scenario you might have a booking on Monday in Cumbria, and then one in Plymouth on Tuesday. Hardly ideal.

To overcome this we have evolved a system with our Velocity clients in which the moment they get a booking in a certain part of the country, we undertake an email campaign to that part of the country, announcing the client’s presence, and seeking other bookings.

Ideally you end up with a pleasant week doing five schools in Dorset, followed by a few days rest, and then off again to work south Wales for a week, and so on.

Of course any firm can organise such matters themselves, but the Velocity campaign means that we can respond very quickly. We can even act as your office, while you are on tour, taking phone calls, answering common questions, passing on messages, and even taking bookings if you so wish.

If you’d like to talk about how this system can work, either as part of Velocity or separately, do give me a call on 01536 399 013.

There’s more about Velocity Education on http://www.velocity.ac/education.html

For the postal shared mailing to secondary schools on 24 November HHM is offering a free email campaign to every customer.

The shared postal campaign will get your leaflet into the 5100 secondary schools in the UK for just £375 which is 7.3p per school.

In addition you can nominate any secondary school teacher or department that you want to reach by email and we will email those teachers using our personal and preference email lists – the lists that get the highest response rates among school emailing. (If you do nominate a teacher where we don’t have the list, we’ll discuss alternatives with you before we take the booking – but we do have lists for most teachers now).

All you have to do is to tell us which list you want to email and we will undertake the emailing for you.

As for the shared postal campaign, if you wanted to put in two leaflets (which could be to two separate teachers) then instead of paying £375 (7.3p per teacher) you will pay £472 or 4.6p per teacher. This applies for any leaflets providing the total weight of the two leaflets together is 15g or less. Over this there will be a small weight charge.

There’s two other bonuses on this offer as well. First, we will give you a listing on the School Procurement Site www.top5.org.uk and we’ll also give you a listing on the UK Education News site www.ukeducationnews.co.uk Indeed if you also want us to review your leaflet and give you our thoughts on ways in which it might be rewritten in order to improve response rates, we’ll do that too.

This bundling together of offers (free email campaign, free listing on Procurement Site, free listing on UK Education News) resulted in a lot of interest the last time we did it. But the number of places in a postal shared mailing is limited, and the last time we ran the “free email campaign with a postal shared mailing” we did run out of places, so it is worth booking sooner rather than later. Either way, we must have your leaflets by 16 November.

If you have any queries about this offer, please do call me or my colleagues on 01536 399 000.

This is a subject close to my heart, since one of my daughters suffered a bad injury from getting her fingers trapped in a door when she was a child.

That event happened in my house – which is awful enough. But when it happens in school there are even more implications, because it can be alleged that the school was negligent in not ensuring that all doors that need to be protected are protected.

Because of this background I was interested to read that a free door safety risk assessment service has been instituted for primary schools in the UK.

In terms of assessment, each door assessed is graded as a high, medium or low risk. Obviously the implication is that a high risk door needs to be protected with finger guards as these are the doors where accidents are most likely to occur.

Of course the company that does the free survey does then like to persuade you to buy their finger guards to put on the door, but I’ve talked with them and they assure me there is no pressure on this. They offer to discuss the findings of the written report with you and will provide you with a copy that you can insert in your Annual General Risk Assessment Report. But they will not push for a sale.

The link to the free door safety risk assessment is here.

Tony Attwood