Education Marketing

Since the advent of digital technology, school marketing has got more confusing, and I suspect I’ve often made it worse.   So here is a simple, simple guide to costs.

First, for information on school buying powers, how much money they have, and when they spend it, “How to Sell to Schools” is a free, comprehensive document that you can download from http://www.hamilton-house.com/free%20reports/When.pdf

Second, onto the types of mailing

Solo mailing: your item/s in an envelope.  Largest number of selections possible (pupil age, school size, location, specialism, source of funding etc).  Highest response rates.  Cost between 40p and 45p per school.  http://www.solo.ac/

Shared mailing: your leaflet in an envelope with items from other suppliers.  Select by type of school, but not by area.  About 7p per teacher reached.  www.shared.org.uk

Subscription email.  Teachers selected by subject or interest area, who have subscribed to a news and information service.  Highest email response rate.  No regional selection.  22p each  http://www.emails.gs/emailteachersdirect.html

Personal email.  Goes direct to the email address of the individual teacher.  Select by subject area or job title, and by region, type of school etc.  Doesn’t reach every school but a good way to start testing email.  18p each   http://www.emails.gs/PersPrefLists.html

Generic email.  Email that goes to the school general email address with a request to be forwarded to a specific teacher.  Lowest cost, but also lowest response rate.  Ideal way to get to all schools at a very modest cost.  5p each.  http://www.emails.gs/generic.html

Prices are of course approximate – they may change if you make a lot of selections.

For more info please call 01536 399 000.

Hope that helps a bit.

Tony

Companies who use the Velocity programme to contact schools (www.velocity.ac/education.html if you are not familiar with this) now have an extra option without any extra cost.

The Velocity programme allows companies to undertake a number of promotions a month for a set fee (usually £495).  The great benefit of Velocity is that it involves having outsiders look at your marketing, it allows you a huge range of choice as to what the marketing is, and it gives you access to all our email lists – all included within the £495 per month.

In short, if you just did three emails a month using our personal email lists of teachers the cost would be two or three times as much as a Velocity contract.

Now we’ve refined the programme even further to make it even more flexible.

In the past the standard number of events per month has been three, but we’ve now extended this to four, in a couple of instances.

First though I need to clarify that Velocity is a marketing system that is different for each customer.  While one company might use Velocity to have their landing page re-written, their web site optimised, and to write, send out, and then follow up a press release, another company might just use the service to have Hamilton House write a blog each week, or have us write and send out emails to schools via our personal email services.

Now we’ve added a couple of changes.  For those firms asking us to write a blog for them each week, we’ll do this, four times a month, for £495.  And for companies that want to send out an email every week, but not have Hamilton House write the piece, we’ll do that – again with no increase on the £495 price.

If you would like to know more, please do give us a call on 01536 399 000.

Tony Attwood