Schools have to spend between 92% and 95% of the 2009/10 budget by April 5th – which means that this is now the “last minute spending” season.
It is still possible to get out solo and shared promotions – especially if you have leaflets already to run.
The alternative is to use email – but the difference here is that although an email can be put together more quickly than a leaflet can be printed, we do limit the number of emails that go out to teachers on the premium lists (the ones that reach teachers direct rather than going via the school administrator).
Obviously everyone makes their own decisions on such matters – we limit the number of emails each teacher gets as our research shows that this puts the subsequent response rate. In other words you sell more because we mail the lists less.
Other companies treat their lists in a different way. But if you do want to get in an email before the end of the financial year it might be worth booking it in now, rather than later.
There’s details of all our email services on www.emails.gs or you can call 01536 399 000. Shared mailings are on www.shared.org.uk and solo mailings on www.solo.ac
Tony Attwood