Schools in England have to spend between 92% and 95% of their annual funding by 5th April, and it looks like heads are giving out the message in many schools that trying to hold money back is going to be risky.
This final half of term leading up to the Easter holidays (Good Friday is 2nd April) should therefore be the best part of the school year for selling.
The options for selling are:
Solo mailing: the most expensive, but also normally gets the best response. About 45p per school all included. Ideal for testing, but because this is likely to be a time of good sales it is probably not the best time for testing.
Shared mailings: these continue weekly until a couple of weeks before the end of term – about 8p a school
Emails to named teachers on the subscription lists at their own address – 20p per address including despatch – these teachers have asked to be on the list. However only one per week per teacher is allowed, and some lists are already fairly booked up – worth enquiring sooner rather than later.
Emails to non-subscribing named teachers at their own address – 18p per address – but as above only one per week.
Emails to the generic lists of schools (to the school administrator for her to pass on) from 5p per address – no restriction on use.
www.UKEducationNews.co.uk - puts your article on the continuing news site, and gives it a permanent place on one of our retained news sites. From £25.
Blogs should obviously be talking to teachers about the need to get money spent and the dangers of claw back being imposed – but beware of hammering the information. It should be written in an advisory manner.
Call me if you would like to talk this through (01536 399 013), or email me on Tony@hamilton-house.com
Tony Attwood