Text or html?
The School of Educational Administration has recently undertaken a survey of 2300 primary and secondary schools to find out if they view their incoming email advertisements as HTML (that is with layout and links) or as text-only, where all the design features are stripped out.
Around 25% of those we asked replied – probably the largest proportion of respondents we have ever had for one of our surveys – and 88% confirmed that they were reading in HTML, with 12% saying they could see the text only. This means that there are still issues around the inclusion of images as they cannot be viewed in the text-only version – and that it is advisable to include full email and web addresses as where they are hidden (eg click here) they may not be accessible in the text only version.
The overwhelming majority confirmed that they were reading the email through Outlook or Outlook Express.
Thanks to everyone who took part in the survey. The message I believe that comes out of this is that if you are restricting staff in your school to text only emails you are restricting what teachers and others can see on the messages that they want to get – and the vast majority of schools are not finding moving across to HTML as a problem.
Tony Attwood
Hamilton House Mailings plc
Gary says:
Hi Tony,
I think format of the mail doesn’t matter. The only thing which matters is the proper subject line and brief description of the mail.
The mail should be properly formatted and up to the point, because the people doesn’t have enough time to read the whole mail.
Only main points are covered in the mail instead to writing the whole story.Try to cover the whole points in one specific Subject line.If the subject line is unique or properly written, the user will definitely read the mail.
11th November 2009 at 6:17 am