Marketing to schools made phenomenally easy
Oh if only that were true. In fact thirty years ago it was true: write a page of text, get it printed, put it in a shared mailing and the orders came pouring in by post. No fax, no email, no internet, no blog. Just paper, post and orders.
Last year we tried to return to these easier times by opening up a system that covered most of the complexity of selling into schools in one package.
For a monthly fee we would do any necessary research (what competitor products are schools using, and what do they think of them, etc), writing in various ways to find out exactly what message worked best, and then emailing – checking that the results worked, and moving on from there.
That has been fine – but then we started to be asked: what about websites? So we included writing new copy for the websites within the monthly fee.
And now, we’ve got another issue: what about blogs?
In part this is my own fault because I have spent the last few months boasting that one of my blogs is now read by over 100,000 people a month. I should keep my mouth shut.
What we have done so far is to include all our clients’ emails in a blog that we run which gets 20,000 readers each month – and that number is rising fast.
But now we’ve gone a stage further. For all our clients who take the monthly marketing service with us, we offer to write their own blog for them. Where they have a blog facility, we provide copy. Where they don’t have a blog set up, we’ll set up the site and manage it too – and we’ll work on building up the audience.
And for the moment we’re doing that without changing the monthly fee.
There’s more about the service, known as Velocity, at www.velocity.ac - although there is nothing about the Blog part of the service yet because we’ve only just added that. You’ll have to call me for more on that idea if you want the details.
If you are interested in making your marketing easy so you can focus on your product, please do give me a call. I’m mostly harmless, and will occasionally let you get a word in too. 01536 399 000 – and if I am not available please ask for Laura or Stephen. Alternatively email Tony@hamilton-house.com
Tony Attwood