Subject: Discounts on Personal and Subscription emails to schools
In August this year we experimented by running a series of email adverts for books to teachers.
The results were surprisingly encouraging. Not only were some staff accessing their emails at this time, most of the others picked up the email upon their return to school.
There are good reasons why this happened. Most importantly, these services go directly to the teacher – not via the administrator – so they get directly to the person you want to reach.
Also we know that quite a few senior staff now pick up their emails at home during the holidays. But for those who don’t there is no massive overload of emails upon return from holiday.
As far as I know HHM is the only firm that has these personal lists, and we limit their use to one email per week – so the chances are that upon return to school from a break there will only be a handful of emails awaiting attention.
Now we’re approaching half term, and we believe that once again we may see interesting levels of sales from emails that arrive in school during this time.
But I would make it quite clear that we can’t prove this – we did our test in August, not at half term, so there is no guarantee that sales will hold up.
So, because we can’t prove our figures, we’re making an offer. If you place an advert to schools via the Personal or Subscription email lists for the half term week October 19 to 23, we’ll run the advert at half price.
We can, of course, only accept one advert per teacher on each list, because each teacher only gets one advert from us.
To see the list of options available on the subscription list please visit http://www.emails.gs/emailteachersdirect.html#cost
For the personal list options please visit http://www.emails.gs/PersPrefLists.html
The prices given are the full prices – you will pay half of the price quoted.