Effective selling to teachers
Every term we publish a new edition of this report – and the Autumn Term edition is out now – complete with implications of the Audit Commission report – which will affect schools greatly.
You can access the new report on www.educationmarketing.org.uk
Hamilton House runs a series of news services both for teachers and for those who sell to teachers (details of how to subscribe to them are given at the end – they are all free).
From time to time we get questions – some of which we can answer, some not. Here’s one I can’t answer, but if you can – do drop me a line and I’ll pass the info on.
Dear Tony
Do you have any recommendations for theatre companies or other companies that do presentations to Year 10 students about work experience – how to get the most out of it, about health and safety, about rights and responsibilities at work etc.?
I need something to fill possibly 1 – 2 hours in March 2010.
To let me know your answer just drop me a line.
If you are a teacher and you want to see what free news services we have on offer for teachers please visit www.schools.co.uk/aboutEMN.html
If you run a firm that sells to teachers and you want to subscribe to our free news services for companies that market to schools, send an email to education-marketing-subscribe@yahoogroups.com – you’ll get an email back, just click reply and you will be in.
In all cases we never reveal your email address to anyone, and you can unsubscribe at any time by sending in another email.
Here’s a thought for any firm that makes temporary buildings. Although it has been coming towards us for four years, the government has just noticed that more children are being born, while they have been closing primary schools. So we don’t have enough classrooms.
It seems that the government have so far rejected a Torchwood type solution. (In case you missed the series on BBC, the aliens demanded 10% of all children be handed over to them to feed their drug habit. Eventually our government gave in and agreed – but then argued about who should be handed over. So they decided to use the school league tables – schools at the bottom of the league table were taken over by the military and the children handed over).
So the worst schools are not being closed. Instead Ministers have decided to fast-track some buildings, (£200m has been allocated) but none will be available by September. So the kids have to travel. Good opportunity if you are in the building or furniture or carpeting or whiteboard…. business.
Thousands of children have already been allocated a school many miles from their family home.
Amusingly, councils will have to explain why, four years after birthrates started rising, they have not already acted. I’d love to read the answers.
Official figures show a rise in 4-5 year olds of 3.3%. A spokesman for the Department for Children, Schools and Families said local authorities should not have been caught short.
A spokesman for Torchwood said, “it’s only a story.”
A spokesman for Hamilton House said, “start planning your promotions now – shared mail on www.shared.org.uk and emails on www.emails.gs while solos are on www.solo.ac “
A spokesman for Tony Attwood said…. no that’s getting ridiculous.
Tony Attwood
You can email 900 heads of careers and heads of sixth forms in schools across the UK on or around A Level Day, in order to remind them of course vacancies.
This service operates via the 6th form edition of Education Management News and costs £190.
EMN is a subscription based email news letter which goes to the individual email addresses of subscribers (not the general school address).
The list is highly responsive because the recipients have signed up for the service, and have the option to unsubscribe at any time. The fact that they are still with us, shows they are reading what they receive.
Through the term time our subscribers get a regular news service from us, with occasional advertisements in between, but around A level day we give the service over to announcements from just a small number of universities and colleges and suppliers of relevant materials.
No other information goes out on the service along with your announcement.
Your announcement can be any length - the only restriction is that it should not include illustrations. But it should include a link to your web site, where further information can be displayed.
We will be sending out information on
· Monday 17th August
· Tuesday 18th August
· Wednesday 19th August
· Thursday 20th August (A Level Day)
· Friday 21st August
· Monday 24th August
If you would like to book an email on any of these days, or if you have any enquiries about the service please call 01536 399 000 and talk to one of our sales team. If you would like to know more about Education Management News, and the 14 other editions (each of which go to other teachers) please have a look at http://www.emails.gs/emailteachersdirect.html
Tony
We’ve now completed the final shared mailing of the school year. Which means if you want to get a message into schools you have only got solo postal mail and email left.
And even some of the email routes are now sold out. The high-performance subscription services and the personal email services (which go to teachers’ individual addresses rather than via the administrator and on to the teacher) are restricted to one advertisement a week in each subject area.
Some are sold out right up to the end of term – which in most schools is 22 or 23 July.
But there are some subject areas which are not fully booked on emails – and there is no restriction on solo mailings or on generic emails (which go to the school admin address with a request to pass the email on to the teacher).
If you have a message you would like to get to teachers, managers or administrators before the end of term, please do call 01536 399 000 and we’ll get matters moving straight away.
If you want to get an overview of emailing schools, and for some reason don’t want to talk to myself or any of my wonderful colleagues, then you might like to peek at www.emails.gs our stunning and exciting new web site.
Tony
