Advertising to schools where you pay according to the number of sales you get
It is central to the Hamilton House philosophy that the way an advert is written affects the sales. Indeed we often argue that some adverts greatly under achieve, because of the way they are written.
Now we’re putting our money where my mouth is. We are offering to take your advert, re-write it, and email it to schools – for free. All you do is pay us for each sale you get.
To join in the project you will need to have a system for tracking exactly where each order comes from. The ideal approach is for the email advert to lead to a page on your web site from which orders can be placed by teachers and which is only used for this project. (If you have an alternative tracking system, I’ll have a look at that – just let me know – but it does have to allow us to know exacty how many orders came from our advert.)
When the advert runs the orders will come straight to you, for you to fulfil in the normal way. So this will look to the rest of the world like a normal straightforward advert. The only difference in fact is that instead of paying up front for your advertising you pay us a commission on each sale. If we sell none, you pay nothing. If we sell a lot, you pay a lot of commission – but then you also get a lot of sales.
The service is only available for secondary schools at the moment. If you feel that you would like to work with us on commission-only advertising just email me
1. Your own advert for the product (if we do the project, we’ll re-write the advert, but we need your ad as a guide to the product or service you are selling).
2. The details of the web page that relates to this product
3. The commission rate per sale that you suggest.
I look forward to hearing from you. You can email me at Tony@hamilton-house.com
Tony Attwood