I recently emailed my thoughts out on how there are seven steps to successful marketing. (In case you missed them, I set them out again below).
I think I got more calls and interest on this than any promotion related email that I’ve sent out on this service for a year or more. As a result my colleagues and I have come up with a system in which we’ll work with you to achieve the seven points and thus get your marketing going, for a standard monthly fee of £350.
That fee includes writing your promotions, undertaking research among teachers to clarify specific issues, and emailing out promotions. The only thing not included is solo and shared mail through the post.
There are details of this on www.velocity.ac Or you can call me on 01536 399 013.
Here’s the seven factors again
The Seven Step approach is based on an analysis of what most companies that seem to be doing well in selling into the school market, are actually doing.
STEP 1: Gathering data on teachers’ attitudes to the product, and the way in which the competition is promoting its products.
STEP 2: Understanding teacher attitudes towards the product, pricing, and the competition
STEP 3: The first round of advertising – trying out some new ideas via email.
STEP 4: Building the lists of people who have expressed an interest or just enquired for a catalogue
STEP 5: Defining the market – marking up the database with which schools are likely to buy and which not
STEP 6: Transferring the lessons learned to direct mail and testing this with a range of mail shots
STEP 7: Taking the knowledge gained and utilising it for other products.