Email is changing rapidly. As I recently noted there are now four different types of email lists available – and now there is an extra feature – guaranteed emails.
The four lists are
Subscription lists – teachers at their own address who subscribe to regular educational news services into which are placed occasional advertisements
Personal email lists – teachers own email addresses in school
Preference email lists – some schools have a policy of asking for all email addresses to come to a specific email address. These emails go to that address, with the name of the teacher and his/her title [as in Attn A Smith, Head of Maths] in the subject line
School lists – emailed to the school’s general address.
The guarantee affects the school lists. If you are using our school list service we will, on your request, give an estimate of what sort of open rate and click through rate you will get. If you feel happy with that, you can accept it, and that becomes your guaranteed rate. If you think the figures are too low, we’ll undertake a review of the leaflet, and let you know what changes we think are needed. You can make them and we’ll then review the promotion again and give you a new guaranteed figure.
There’s more details on all these services at www.yesmail.org.uk/schools.html – or call 01536 399 000.