When emailing teachers, the most effective approach is to email the teacher as directly as possible.
The traditional approach has been to email the school’s administrator with a note in the subject line saying “Attention Head of Maths” (or whatever subject is required.)
Although this can work, higher response rates can be gained by emailing teachers in more direct manners.
In order to develop email marketing to teachers we have been researching a number of mailing lists which go to the teacher in a much more direct manner. One set of such lists has been available for some time – and after Easter two more sets of email lists for teachers will be added.
Here are details of all four approaches to reaching teachers by email. Please do give my colleagues or myself a call on 01536 399 000 if you would like to know more about any particular list.
- THE SUBSCRIBERS LIST.
This is a list of named teachers at their personal address who have subscribed to the weekly Education Management News service. This includes a mixture of home and work addresses. Because these teachers have asked to receive this information the response rates are higher than in any other list.
Only one advert is allowed on each list per week, and booking is essential.
You can select by subject area including English teachers, history, ICT, maths, discipline & behaviour, music, senior managers, school visits, and many more.
Full details of the lists available, with the totals and costs appear at http://www.yesmail.org.uk/emailteachersdirect.html
Because advertising is limited to one email a week on each list, booking is essential. The price is approx 20p per teacher
- THE PERSONAL LIST.
This list is new and will be launched after Easter. It consists of named teachers at their personal email address in the school and as such go straight to the teacher and by-pass the school office.
Only one advert is allowed on each list per week, and booking is essential.
The list of subjects avaialble is given at the end of this email. Again booking is essential, because of the fact that only one advert will be sent out per teacher per week.
Most of the subjects covered will have at least 500 teachers on them – and this number will grow over the coming term. The price is 18p per teacher.
- THE PREFERENCE LIST.
This list covers named teachers at their preferred work email address.
Some schools ask for all emails to go to the school office first, with the mail then forwarded to the teacher by the admin staff. For these schools we give the school address and then on the subject line put the individual teacher’s name and job (eg, Attn: A. Smith, Head of Maths).
Only one advert is allowed on each list per week, and booking is essential. The list of subjects covered is the same as that for the Personal List, and again appears at the foot of this note. The price is 10p per teacher
- THE SCHOOLS LIST (with title of teacher in the subject line).
Here the mailing goes to the administrator with the job title (but no name) on the subject line (Attn: Head of Maths). The list covers all schools, with selection by county, postcode, size of school and age range.
You can have any title of a member of staff in the subject line, and thus there are no restrictions. Also, there is no limit on the number of emails that can be sent out, and so most mailings can be despatched within a day or two of booking.
It is possible to select by age range, area, and size of school. The price ranges from 5p per school up to 10p per school depending on the number purchased.
GENERAL NOTES
a) List of subjects available for the Personal List and the Preference List
Art
Business Studies
Deputy Headteachers
Design Technology
English
Geography
Headteachers
History
ICT
Maths
Modern Languages
Music
PSHE / Citizenship
Science
Special Needs (SENCO)
Sport / PE
b) Tracking
Tracking can be arranged on all lists. It is included in the price of the Subscribers, Personal and Preference lists, but is charged extra for the Schools List
c) Coverage
The Subscribers list is an opt in list, and so only includes those teachers who have asked to receive the emails. Full details on http://www.yesmail.org.uk/emailteachersdirect.html
The Personal and Preference lists contain no overlap between them since each school uses either one system or the other for handling email communications.
The Schools List covers 99% of all schools.
d) More information
Please call 01536 399 000, or email Tony@hamilton-house.com
Tony Attwood