The use of keyword searches that are eight or more words long increased 20% in the period between February 2008 and February 2009.
The number of seaerches undertaken by people on Google each year increases as you might expect.
But behind the figures is something very interesting. For it turns out that the growth is particularly in searches which include five or more words. Searches for strings of one to four words have declined.
People put in longer search chains to try and find exactly what they want – and this is a very good reason for web sites to contain articles of some length in relation to the topic you are selling – because that will enhance the chance of your site coming out top in a google search.
Thus the only notion of “getting to the top of the Google list” is fading out, simply because people no longer type in one or two words very much. What you need are articles that will help people find your site because you cover the whole topic.
An example of how to deal with this trend can be seen on the Hamilton House site where a collection of articles has been built that people can find in relation to education. These articles not only give people the answer they might be looking for, they also tell them that Hamilton House is the place to turn for all information about education.
If you’d like to talk about this and how it can work for you, do give me a call on 01536 399 000.
Tony Attwood
Hamilton House Mailings plc reg number 2444392 VAT 354907535GB. Phone 01536 399 000.