We’ve just hit the highest click through rates ever on an email campaign.
With emails to subscribers to the free Education Management News service (which teachers have to opt-in to before they can get any messages) the average open rate in the last month has been 28.5% with the average click through (as a percentage of emails shown as being opened) is 6.1%
Before now the highest open rate we had was 50.3% and the highest click through was 26.9%
This week we went one better and got an open rate of 54.7% and a click through of 39.8%
There are several points to note here. First open rates are not the most reliable of figures – and each bit of software measures opens in different ways. So the only comparison is with the same software – the results you are getting from your software might have a different set of parameters from our software. There is more on this in the Hamilton House report on our website at http://www.hamilton-house.com/free%20reports/OpenRates.htm
In this case, we mailed 777 subscribers with information about some free resources – which of itself explains the high figures. But the key point here is that it is possible to advertise something for free by email and get very low open and click through rates. Everything depends on the way the advert is written.
If you would like to talk about emailing schools and getting the click through rates up, do give me a call. 01536 399 000
Tony Attwood