I can make that statement with some certainty, because earlier this year we carried out three surveys of schools to find out what the schools did, who did the work, and when they started their preparations.
The results amazed us in two ways.
The first was to do with the times when schools started to arrange Leavers’ Week. Not because it was particularly early or late, but because it was so varied. The other finding that surprised us was that the level of Leavers’ activities in Nursery units and Nursery schools was much higher than we thought.
We’ve put all our research findings on our Preparing for Leavers Week website, which will be advertised to schools in a few weeks time. But before you go and look I wonder if I could tell you what we have done as a result of these findings – and how I think they may help you.
We are going to promote Preparing for Leavers’ Week to schools not one but three times so that, no matter when schools are making arrangements for their Leavers Week, we (and the companies that join with us in sponsoring Preparing for Leavers Week) will be reaching out to schools at that time.
Companies that join Preparing for Leavers Week will get two exclusive emails to schools, written by themselves and sent out by Hamilton House in the autumn term (starting September), another two in the spring term (starting January) and a final reminder at the start of the summer term (after Easter).
Your emails can advertise your product as well as mention your involvement in the Week – and indeed can cover any ground you wish.
Additionally our sponsors get a page on the website written by the sponsor which includes links to that company’s website.
Then there is also a sponsor listing (with a link to their own website) on the home page plus a listing in five emails we send out to schools to promote the Week, reaching year heads for the relevant years, plus heads and deputies in primary and secondary schools.
There will also be at least five headline stories in the main news listing on UK Education News, each linking to the site and listing the sponsors, and additionally full coverage on UK Education News of both of your individual news pieces that are being sent by email. We will also send out a full listing on the Exceptional Teaching website which is regularly promoted to schools by Hamilton House.
You can read our research findings, and see the website that will be the focus of Preparing for Leavers’ Week and which will carry all our sponsors information at www.leaversweek.co.uk
Cost and deadline
Members of our Velocity programme who sell products relevant to Leavers’ Week will be included in the Week free of charge. For other companies the cost will be just £195 plus VAT, including your five solo emails, the listings on the site, and full mentions and links in the emails from the organisers of the sites to schools.
We will not accept any directly competing sponsors and thus bookings are very much on a first come basis. The site will be released and promoted to schools at the very start of September, and it will stay on-ine through to July next year.
If you would like your company to be associated with the Preparing for Leavers’ Week please do call 01536 399 000 and ask for me, Jenny Burrows. Or you can email me at Jenny@hamiltonhouse.com or fax us on 01536 399 012.