What is the most effective way of generating ever higher sales when emailing teachers?
The best approach to email marketing to teachers is fairly simple – and yet it is one that very few companies follow. Which means those that do adopt this approach tend to do particularly well out of it.
The approach involves emailing the teacher you want to reach fairly regularly, while always changing the text of the advertisement, and constantly adopting a positive conversational tone.
These emails should always be highly informative about the issues surrounding your product or service and should incorporate the three key features that I always stress – grabbing attention and answering the “why should I buy this?” and “why should I buy this from you?” questions.
Now to help in this endeavour, Hamilton House has set up a couple of programmes. One has been around for a while – but one is completely new.
So to deal with the new approach first. In response to a number of requests from our customers we are now offering our secondary school personal email address lists on short-term re-use licences.
What this means is that you can buy a database containing the school name, postal address, phone number and the personal email address of a teacher, and use it as often as you wish for four months. The price is 15p per school.
To give an example, assuming for a moment that you sell to English departments, if you buy our database of 2267 secondary school addresses, which includes the personal email address of the head of English, you can mail and email these addresses as often as you like for the following four months.
Now one thing we would strongly urge you to do is to keep changing your message to these teachers – if you do send out the same, or a very similar message over and over again, you will find that they will quite quickly block you.
If you want to talk this through before purchasing a list of postal and email addresses, please do call 01536 399 000 or alternatively email a copy of your proposed email, and your phone number to Tony@hamilton-house.com and I will come back to you with my thoughts.
If you are not experienced at writing ever changing messages our alternative approach is via the Velocity programme in which we will write the messages, to your brief and send them out ourselves.
Meanwhile if you would like to see our list of email addresses of secondary school managers and heads of department we have that on our website too.
But as always, if you have any questions, please do call 01536 399 000.
A full list of all our services is given on the home page of the Hamilton House web site.