December is considered by some to be a dead month – a month when schools don’t buy, and therefore there’s no need to do any marketing.
However, most of the companies that have the most successful January campaigns to schools achieve these good results because of what they set up and do in December.
Emailing to schools itself can certainly work in December, with sales coming in during that month or in January. But also, setting up and developing your Facebook and Twitter account can be done in December, ready for a major push in the new year.
Plus, for some of the companies we work with, we sometimes feel that the web page to which they send interested teachers might not be as powerful as it could be, and we can either suggest re-writes or actually do them.
And once again, anyone who joins Velocity in December gets this for free.
And all that is before we work on your PR campaign. PR campaigns vary, but in one case we set up School Dance Week for one of our clients. In another case we are developing a website full of “Learning outside the classroom” locations and activities.
There are many, many such activities, special weeks and informative PR websites that can be set up, and once more December is the ideal month for getting the planning and development of the site done.
Velocity is a programme in which we work with our clients in detail, planning and carrying out their advertising to schools. In a typical case we might plan and write three emails a month for a client, as well as developing a special event or resource-based website that they might be associated with.
We also review and, if agreed, re-write web pages, and come up with multiple ideas for developing the campaigns, as well as working on Facebook and Twitter, either feeding into existing programmes or launching from scratch.
Of course, throughout the whole campaign it is our client who is in full control, and nothing is done until they sign it off. Our job is to come up with ideas, and, where agreed, bring them to fruition. So we only do what is wanted and what is agreed, but the opportunities are all there.
What makes signing up now rather than next year, particularly beneficial, is that we can not only send out emails for you in December, free of charge, but also work in any specific areas that you want in preparation for the future.
So if you feel our idea for a special week to celebrate or develop your particular area of engagement with schools could be beneficial, we can work on that. If you want us to launch your social media campaigns or your blog, we can do that. We can also plan and prepare any research that we might suggest should be undertaken in order to gain more insight into why teachers buy one product rather than another.
And all without it costing you a penny.
All you have to do is sign up for Velocity for a minimum of two months, at a rate of £495 per month, which includes email writing and transmission, social media, PR, research planning, developing a special week, etc.
To put this in perspective, if you sell products on which you make £20 a sale, you just need 25 additional sales from our work each month, to pay for Velocity. And since we will send out at least three emails a month that certainly should be possible even without all the extras.
There is more about Velocity on our web page – but if you prefer please call 01536 399 000 and ask for a member of the Velocity team. We’ll be delighted to help and answer any questions you have. Or you can email the head of the Velocity team at Jenny@hamilton-house.com