During the past 12 months Hamilton House has run five special “Weeks” for schools, each on a different topic, each consisting of a series of email and PR promotions, stories on news sites, and a website focussing on the issue.
Now we are preparing to run a week in October that focuses on preparing for Leavers’ Week in 2017.
I realise this may seem a bit odd, after all June/July 2017 is self-evidently over a year away. And yet our research in preparation for this event has shown that significant numbers of schools start to prepare for Leavers’ Week in October.
What’s more, if you think of Leavers’ Week as a secondary school affair, you might be surprised too. Our research is showing a significant level of interest in primary schools and nursery schools as well.
Companies that join us in these special Weeks get two exclusive emails to schools written by themselves and sent out by Hamilton House which can advertise your product as well as mention your involvement in the Week.
Those working with us also get a page on the website written by the sponsor which includes links to that company’s website.
Then there is also a sponsor listing (with a link to their own website) on the home page plus a listing in four emails we send out to schools to promote the Week, reaching year heads for the relevant years, plus heads and deputies in primary and secondary schools.
There will also be at least four headline stories in the main news listing on UK Education News, each linking to the site and listing the sponsors, and additionally full coverage on UK Education News of both of your individual news pieces that are being sent by email. We will also send out a full listing on the Exceptional Teaching website which is regularly promoted to schools by Hamilton House.
We are already engaged in a variety of “Preparing for Leavers’ Week” research projects aimed at secondary, primary and nursery schools, and we shall be publishing the results on our forthcoming website, as well as ideas for Leavers’ Week and a full analysis of what schools are doing. Our aim is to make this a site that schools will use to locate useful suppliers and find ideas to make their Leavers’ Week different.
But that’s not all. Once “Preparing for Leavers’ Week” is over we shall re-work our website, and re-focus it for schools that are still working on their arrangements for, although many do plan Leavers’ Week in September, others work on their plans until March, and we shall aim to engage with them throughout the year.
Cost and deadline
Members of our Velocity programme who sell products relevant to Leavers’ Week will be included in the Week free of charge. For other companies the cost will be just £195 plus VAT, including the listing on the site and all the email campaigns.
We will not accept any directly competing sponsors and thus bookings are very much on a first come basis. The site will be released and promoted to schools at the very start of September, and it will stay online through to May next year.
If you would like your company to be associated with the Preparing for Leavers’ Week please do call 01536 399 000 and ask for me, Jenny Burrows. Or you can email me at Jenny@hamiltonhouse.com or fax us on 01536 399 012.
If you would like to see what one of our websites for this type of activity looks like, please do take a look at our Special Needs Week site.