We’ve known for years that reaching out to teachers regularly through a variety of media is by far the most effective way of advertising to schools.
Which is why the “Four Month Marketing” campaigns not only offer one email a month across four months starting at £159, but also include a monthly story on UK Education News, plus full listings on a teacher blog and a teacher orientated website.
The great benefit of your message being publicised in four ways (monthly emails, UK Education News, the blog and also on the Exceptional Teaching website) is that no matter which medium each teacher prefers, your message is there.
And all from £159 plus VAT.
Our next Four Month campaign (“Series 8”) starts in August. We include August because August emails and news reports will get a lot of readership among teachers who pick up their emails on home and mobile devices. Some may well buy, and many more will be reminded of the original advert when seeing the September promotion.
This is of course a particularly relevant period as yet more primaries are being supersized this year, and many more secondary schools will get their first big taste of the rapidly growing 11-13 year old population.
The “Series 8” marketing programme give you
● One email to schools in each month using any of our email lists.
● One story placed in UK Education News each month (this can either be your advert or a
completely different story – it is up to you).
● Coverage of the UK Education News story/advert on the Schools’ Blog.
● A full listing on the appropriate subject section of the Exceptional Teaching website.
● An entry each month on our Facebook and Twitter services, “Savings for Schools”.
If your advertising is only to secondary schools the price is £159 plus VAT. If your advertising is only to primary schools, or to a mix or primary and secondary schools the price is £195 plus VAT. And if you wish to run two emails in each monthly period you can simply buy two packages.
The August email will go out in the latter part of the month (unless you request otherwise) when Scottish schools are back and senior teachers elsewhere are starting to prepare for the new school year. For the remaining months the adverts will go out on dates to be selected by Hamilton House. However there will always be at least a two week gap between each mailing.
You will receive, at the end of each month, a report on the number of people who have seen the advert as an email, on UK Education News, and the Schools’ blog.
As the title “Series 8” suggests we have worked on this type of campaign seven times before and we have found that most of our customers have gained very satisfactory sales levels. However in the unlikely event that you receive either a poor number of click throughs to your website or a good number of click throughs with a limited number of sales, we’ll offer a free consultation by phone or email in which we analyse what has happened and suggest exactly why, giving you detailed pointers as to how matters could be improved very quickly.
These adverts will all be written and prepared by yourselves and can be supplied as text or HTML files (depending on the source). It may be possible to include a picture in the UK Education News story, depending on the format.
If you are interested you can call 01536 399 000 and ask to speak to one of us about “Four Month Marketing Programme”. Or if you have a specific question please do email Chris@hamilton-house.com.