A new range of personal email and named postal lists to senior staff in educational establishments.

The email and postal lists below are all named, with personal email addresses.

  • Head Librarians at FE Colleges – 261
  • Head Librarians at Universities – 187
  • Directors of Education in local authorities – 216
  • Special Needs Advisers in Local Authorities – 198

In addition we have a new list of chief executives of academy trusts most of which are named and for which we have personal email addresses – 442

In each case Hamilton House will undertake the email campaign or postal campaign on your behalf, with the email appearing to come from your company name.

Further, with each email sent out, we will also then include your message as a news item on UK Education News and place it on one of our education blogs where it will remain for six months.

Design, writing and technical points

If you wish to send a text only file then we can take that as a Word file. If you wish to supply an HTML file please see the information on formats supplied here.

We have also spent a lot of time looking at how different ways of writing emails affect response rates.  Our report on this is here.

Prices for email campaigns

Please note that companies that are part of our Velocity programme may use these addresses without any further payment. For other companies the prices are…

  • Use any one email list: £35.00
  • Use any two email lists with the same message: £45.00
  • Use any three email lists with the same message: £55.00
  • Use any list along with one of our primary school or secondary school email lists: £10.00 in addition to the cost of the selected list.

Prices for postal campaigns

Approx 55p per item including envelopes, labels and postage (prices depend on the envelope, weight, etc).

All prices are subject to VAT. If you have any enquiries please call Stephen on 01536 399 000 or to make a booking please email Chris@hamilton-house.com

Most firms selling to schools promote through just one medium. But using 3 media will cost exactly the same!

If you keep an eye on the marketing press and blogs you’ll know that there has been a lot of commentary about the way that various media have declined in terms of the number of sales they can deliver.

Ad blocking on websites and email blocking have been blamed, and it is clear that many commentators still don’t understand exactly how one can get around this.

However there are ways forward – not least by using several different media.  Especially when the extra media are made available free of charge.

This is the case with shared postal mailings with Hamilton House. Thus for the postal shared mailing on 8 June to 5000 secondary schools we are additionally offering a free email campaign and free PR coverage on UK Education News.

Such a combination of the post, email, and one of the dominant websites in the education market means that the chance of each relevant teacher seeing the promotion is two or three times as high as that when just one medium is used.

The postal shared mailing consists of a pack of leaflets which are sent together to the school – with the leaflets distributed to the required teacher by the school administrator.

To help you get the best level of sales from this part of the campaign we have now put on line a sample advert in Word form that we have tried and tested, and which you can download and use. You’ll also find a commentary on that sample advert, explaining why each element of the advert is as it is.

Then you will get, free of charge, an email campaign to any one of our secondary school lists of managers and heads of departments, plus a text version of your advert on UK Education News and one of our specialist blogs.

The price of sending one leaflet to each of the 5000 secondary schools in the postal shared mailing on 8 June is £480 – under 10p per school. Two leaflets (which don’t have to be directed to the same teacher) will cost £720. Just over 7p per teacher.

These prices apply to leaflet/s with a total weight of 15gms. Above that there will be a small weight surcharge.

You might also find our article on How to get the highest response rates in a postal shared mailing of interest. There is once more a link to that article and information on shared mailings in general on www.shared.org.uk

To check on availability, to talk about leaflet design, and indeed to discuss any points of detail relating to our postal shared mailing, please call 01536 399000. Or to book into a mailing please email Chris@hamilton-house.com

Tony Attwood

What is the simplest way of creating ever higher levels of interest from teachers in your products and services?

I have often argued that at the heart of all companies that sell successfully to schools there is the combination of flexibility and variety.

Most particularly, flexibility and variety in the way one writes adverts and responds to the sales figures will enhance sales.

Now, if you ever take a peek at my pieces on the Hamilton House blog you might have seen my commentaries on how certain ideas take hold in marketing and then everyone goes charging along with these ideas.

At present the BIG IDEA is to write emails that start with a variation of “I am just following up on my email last week” to give the (false) impression that the writer has been in regular touch with the recipient in the past.

Nothing that I know suggests that the idea works – but that doesn’t mean one shouldn’t try it out once.  But then if it fails one should move on.

The same is true with the media. A particular style of email might work for you, and if so that’s great, but you still need to try different styles and indeed other media (such as the news service UK Education News, online directories, blogs that teachers refer to, social media etc.)

Now this can look like an enormous amount of work – especially when combined with the notion of tracking all the adverts, seeing which ones work, and then making improvements to any areas that need it.

Which is why we have Velocity – a programme that now includes no less than nine major activities that are available to companies that use Velocity.

Of course, most companies don’t take up all of Velocity – and certainly not all the time, because there is so much there – but all the elements of Velocity are there when needed.

For example, if you have been writing your own adverts you might find it useful to have a break and let the Velocity team work on the ads.  A change of style and approach can, by itself, make quite a difference.

And then there is the issue of click throughs to sales.  An advert might be run, lots of people might then click onto your website, but few sales happen. This is normally because there is a problem with the way the page that you take the teachers to is written.  A few changes can unlock that problem.

If you’ve never used social media or never appeared as a story on the UK Education News rolling news service, this could be a valuable addition, as you will be reaching some teachers who read the news but don’t read their emails.

If you are selling some high value products, then it could be helpful to link in with organisations that offer grants for particular projects within schools (and it is easy to underestimate the amount of sales that can come in this way).

And so on and on … writing and despatching emails is just part of what Velocity can do for you, and if you are seriously looking to unlock the door to higher response rates, this can be programme that will take you along that route.

There is a lot more about Velocity as a route to developing your selling to schools  on our website – or if you prefer please call 01536 399 000 and ask for a member of our Velocity team.  Alternatively you can email Jenny@hamilton-house.com

If you would, however, like to discuss alternative methods of reaching schools that could be relevant to your business and products, please do call me. We offer discounted short time projects, such as the Three Month Programme, Payment by Results advertising, and a number of other alternatives.

Tony Attwood

Tony@hamilton-house.com

Is it really possible to be in two emails to the teacher of your choice and listed on a leading website for just £49.95?

As you can imagine, I probably wouldn’t ask the question above, if the answer was not yes.

And so let me confirm at once – the answer is “yes”.  The Exceptional Teaching programme from Hamilton House enables you to join two emails directed to a specific teacher and be listed on the Exceptional Teaching website.

Each half term we email all the senior teachers working in a specific area with details of various teaching resources that are available. We also point them towards the Exceptional Teaching website where all the companies that have joined in the programme are listed.

And as a bonus the advert is also carried on UK Education News and so get an even wider audience. The total cost for being involved for one term is £49.95 plus VAT.

In May we are promoting to the following teachers, and on the following topics:

  • Primary school librarians,
  • Secondary school librarians
  • Secondary Drama,
  • Secondary school assemblies
  • Primary school assemblies
  • Secondary ICT
  • Secondary Maths
  • Secondary English
  • Secondary D&T
  • Secondary History

We do have many more subjects booked in for promotions to schools so if your subject is not shown above, please do get in touch, and we’ll be able to let you know when that promotion is taking place.

Below is the email that we recently sent out to secondary geography teachers, by way of example.

If you wish to be involved simply email Sam@hamilton-house.com and let Sam know which subject area you wish to reach.  We’ll then come back with a confirmation, after which you simply need to send us the information that we shall print.

The maximum number of words you can use (excluding the contact details is 100).

If you have any questions please do call 01536 399 000 and ask for a member of the Exceptional Teaching team.

Here’s what your advert will look like..

Exceptional Banner - Bigger

Exceptional Geography Teaching Resources

……………………………………………………………………………………………………….

Signpost Educational Ltd

Student Packs for Lessons and Exams

Telephone: 020-7515-1797
Postal address:
SIGNPOST EDUCATIONAL LTD, PO Box 999, London, E14 6SH, UK

……………………………………………………………………………………………………….

SSS

Interactive Geography Software – request your 14-day free trial of Geography Educational Software Solution.

……………………………………………………………………………………………………….

UniTasterDays

Search Taster Day Events – helps Geography teachers to discover an array of events to book students on to, such as university and college taster days, workshops, residentials, open days, outreach events and widening participation opportunities.

Email: info@unitasterdays.com
Telephone:
+44(0)208 798 0982

……………………………………………………………………………………………………….

ZigZag Education

Geography Teaching Resources – publishers of teaching resources for schools.

Email: sales@ZigZagEducation.com
Telephone:
0117 950 3199
Postal address:
ZigZag Education, Unit 3, Greenway Business Centre, Doncaster Road, Bristol, BS10 5PY

……………………………………………………………………………………………………….

First and Best in Education

Geography Starter Activities – a set of starter activities – crosswords, puzzles, wordsearches, etc – designed for pupils at KS3. It is provided in a photocopiable format so that sheets can be copied and given out to pupils as required – and obviously re-used as much as you wish.

Email: sales@firstandbest.co.uk
Telephone:
01536 399007
Postal address:
Hamilton House Mailings Ltd, Earlstrees Ct, Earlstrees Rd, Corby, Northants, NN17 4HH

……………………………………………………………………………………………………….

You can find more Exceptional Teaching resources at exceptionalteaching.org.uk

 

A monthly marketing programme to schools this summer from just £149 plus VAT

Hamilton House is offering a limited number of 3 Month Marketing Programmes from just £149 each plus VAT.

Through this programme you will get, in each of the three months of the summer term, (April/May, May/June, June/July)…

  • One email to schools in each month using any of our email lists.
  • One story placed in UK Education News each month (this can either be your advert or a completely different story).
  • Coverage of the UK Education News story/advert on the Schools’ Blog.
  • A full listing on the appropriate subject section of the Exceptional Teaching website.
  • An entry each month on our Facebook and Twitter services, “Savings for Schools”.

If the schools you wish to reach are secondary schools, the price will be £149.  If you wish to mail primary schools the cost is £195 plus VAT in each case.

If you wish to run two emails in each monthly period you can simply buy two packages.

The emails will go out in term time (not during half term nor the last week of term), during the working week.  The exact date in each four week period will be selected by Hamilton House.  However there will always be at least a two week gap between each mailing.

You will receive, at the end of each month, a report on the number of people who have seen the advert as an email, on UK Education News, and the blogs, plus Exceptional Teaching and through the social media campaigns.

Where we have worked on this type of campaign before we have found that most of our customers have gained very satisfactory sales levels.

But, in the unlikely event that you receive either a poor number of click throughs to your website or a good number of click throughs with a limited number of sales, we won’t just leave you in the lurch.

In these circumstances, we’ll offer a free consultation by phone or email in which we analyse what has happened and suggest exactly why, giving you pointers as to how matters could be improved very quickly with either no, or a very small, additional cost.

These adverts will all be written and prepared by yourselves and can be supplied as text or HTML files (depending on the source).  It may be possible to include a picture in the UK Education News story, depending on the format.

if you are interested you can call 01536 399 000 and ask to speak to one of us about “Three Month Marketing Programme”.  Or if you have a specific question please do email Jenny@hamilton-house.com.

Tony Attwood

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How a one week focus can transform your entire position in teachers’ eyes.

Successful selling has always been in part about experimenting, trying out all sorts of ideas to see if they result in greater sales, etc.  Companies that don’t experiment with their advertising tend (sooner or later) to get left behind, and when that happens it can take a long time to catch up.

It was to help with experimentation that Hamilton House set up three companies that sell courses, books, downloads, and on-line diagnostic testing to schools.  Through these we test ideas.  If they fail, I keep rather quiet.  If they succeed I make sure everyone (including my colleagues in the office) knows it was MY IDEA.

This is why I am making quite a bit of noise about our venture into the field of promotional School Weeks for specific subjects – indeed you may have seen us of late promoting Special Needs Week and British Values Week.

I’m making a noise because a) I thought of it, and b) because we’ve experimented by trying it out through one of our own companies and it worked.  We ended up with two slots on Breakfast TV, half a dozen national radio interviews, quite a bit of press coverage, and a lot of sales.

Since that experiment we have been involved in a number of celebratory School Weeks and we have more planned both this summer and for the September to December term later this year.  We haven’t settled on which Weeks we shall be running in the autumn, so if you would like to see a specific week surrounding your subject area or would just like to know how they work, please do get in touch on 01536 399 000.

If you want to see what the result can look like, take a look at School Dance Week and Positive Play Week, and then also imagine lots of coverage through email promotions, blogs, and of course UK Education News.

But for the moment, I’d like to return to one specific week that is yet to happen: Special Needs Week.

At the heart of Special Needs Week is a list we have produced with one of our sponsors, detailing some 65 different special needs. The list includes definitions and, where we have sponsors for the Week, links to their websites as a source of more information.

We are also undertaking new research with Special Needs Co­ordinators in relation to their own experiences of special needs, and this will be published on the site.

Now we are looking for companies that would like to be featured as part of Special Needs Week.  Those companies involved will not only get a full page of their own on the website, a listing as a sponsor on the home page (with a link to their own website), a chance to become involved in our research project, and coverage including a listing and link in each of four emails we will send to schools to promote the week.

Additionally each sponsor will have two exclusive emails to schools written by themselves and sent out by Hamilton House, which can advertise their product, as well as a mention of their involvement in the Week.

Plus there will be at least four headline stories in the main news listing on UK Education News, and additionally full coverage of both of the individual news pieces that are being sent by email.

The website will remain active from the end of this month until March 2017, at which time it will be replaced by the Special Needs Week 2017 website.

For more information please do call 01536 399 000 and ask for the Special Needs Week department.

Members of our Velocity programme who sell special needs products will be included as part of the programme, at no extra cost to them.  For other companies the cost will be just £145 plus VAT.

Hamilton House is involved in a wide range of special Weeks that are promoted to schools, and we shall shortly be supplying details of our British Value Week which will also run this summer.

If you have an interest in Special Needs Week, or would like to sugggest a special week built around your area of interest, please do get in touch with Jenny Burrows on 01536 399 000 or email Jenny@hamilton-house.com

Tony Attwood

Free email and free PR coverage when you undertake a shared postal mailing in June

For the postal shared mailing on 8 June to secondary schools we are offering a free email campaign and free PR coverage on UK Education News.

The postal shared mailing consists of a pack of leaflets which are sent together to the school – with the leaflets distributed to the required teacher by the school administrator.

This approach can be very beneficial as it helps reach teachers who don’t read incoming emails or who are in schools that block emails.

If you have never been involved in a shared mailing but are interested in using the post, please do call 01536 399 000 and we’ll mail you a sample copy of a shared pack so you can see what it looks like.

Additionally, to help you get the best level of sales we have now put on-line a sample advert in Word form that we have tried and tested, and which you can use.  It is on our shared mailing website (see link below). There is also a commentary on that sample advert, explaining why each element of the advert is as it is.

The price of sending one leaflet to each of the 5000 secondary schools in the postal shared mailing on 8 June is £480 – under 10p per school.  Two leaflets (which don’t have to be directed to the same teacher) will cost £720. Just over 7p per teacher.

These prices apply to leaflet/s with a total weight of 15gms. Above that there will be a small weight surcharge.

You might also find our article on How to get the highest response rates in a postal shared mailing of interest. There is once more a link to that article and information on shared mailings in general on www.shared.org.uk

To check on availability, to talk about leaflet design, and indeed to discuss any points of detail relating to our postal shared mailing, please call 01536 399000.   Or to book into a mailing please email Chris@hamilton-house.com

Tony Attwood

Payment By Results advertising to teachers has now become mainstream. But is it right for you?

Payment By Results advertising has one overwhelming benefit – if you don’t get any sales in, you don’t pay anything in advertising fees. When you do sell something, you just pay a commission on the sale at a rate agreed before you start.

The other details concerning Payment By Results are really straightforward. Having agreed a commission rate with ourselves, you simply write an advert, and then we send it out to schools, directed to the teachers or managers you are interested in reaching.

The orders and enquiries come straight to you in the normal way, and at the end of the month you simply tell us how many items you have sold via our advertisements.  We issue an invoice, and you pay that a month later.

So, you may be asking, what’s the catch?

First off, I’d say Hamilton House doesn’t do catches.  We’ve been in the business of selling to schools for well over 30 years, and we like to keep offering straightforward services in a straightforward way.

But there are a couple of points you do need to be aware of with Payment by Results. For a start, you create your own adverts – we don’t write and design the copy for you as we can do with many of our other services.

And second, we can’t guarantee exactly when and how often your advert will go out.  So if you want to ensure that your advert reaches the Head of Maths in secondary schools every Tuesday at 11.30am, this isn’t the service for you.

There’s a lot more about Payment by Results on our website where the service is described in full.

Payment by Results is just one of a series of different ways in which you can advertise to teachers using the Hamilton House service.  If you would like an overview of the various services we offer, then the details are here.

If you feel your product or service would suit our Payment by Results programme please, in the first instance, send an email to Stephen@hamilton-house.com including the details of the product or service you wish to advertise, along with the details of which teacher/s or school managers you wish to reach.  If you have any specific questions, please do include those in the email.

There is, of course, no commitment at that stage – we’ll take a look at what you are offering, and get back to you very quickly to let you know if we can offer your product or service on a Payment by Results basis.

I look forward to hearing from you.

Stephen Mister

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Once you know why a teacher is not buying, you can act. One little tweak is often all it takes.

If you want more sales from teachers there are just four basic things that you need to work on.

First, use all the media possible and make sure you are working around ad blocking and email blocking systems. This means working with teacher preferences and knowing how the technology works.

Second, advertise very regularly. Just doing the occasional advert often means that although you can get sales it is hard to build up the momentum of regular sales.

Third, keep changing the way you present the message, both in terms of the text used and the layout and design.  Different presentations appeal to different people, and, besides, some email blocking services specifically block repeated messages.

Fourth, think about the non-buyers. You need to know if they are not seeing the adverts at all, not reading the adverts once they have found them, reading the adverts but going no further, or getting to your website and then stopping.

Once you know why they are not buying, you can do something about it. One little tweak can resolve everything and get the sales to flow.

That’s just four steps, but getting them all in place can be time-consuming. So we have set up a simple way to make this happen.

Our approach not only covers all four steps, but goes even further because it also researches what teachers are actually looking for in your area of work and allows you the chance to have a unique position in those teachers’ lives.

The research is normally undertaken by ourselves on behalf of our clients – we’ve a lot of experience in this field and a good idea of how to manage this type of research to bring in answers that are helpful and informative.

What we also do is set up and arrange a special week in the school calendar that encourages teachers and schools to focus on that subject or topic during the week.  For example, we have recently been working on School Dance Week, Positive Play Week, Learning Outside the Classroom Week, Special Needs Week and British Values Week. You can have a School Week totally focussed around your company.

This is in addition to getting your message across on emails to teachers, through the news media, via social media and through educational websites and blogs.

Working with Hamilton House you can have a regular stream of promotions reaching teachers through these different media each month, research into teacher attitudes towards your area of work, and you can be placed as the leading company within a specific field, through having a School Week that focuses on your product or service.

The programme, known as Velocity, is described on our website.  It is immensely flexible – most companies using it pay £495 a month, which includes our writing and despatching three emails a month, working on the School Week, placing articles on our news media service, and all the creative work, advice and analysis you want.

If you want to know more or would like to see examples of the School Weeks we have produced for our customers, please do call 01536 399 000 and ask for a member of the Velocity team.

You can also email the head of the programme at Jenny@hamilton-house.com

Tony Attwood

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History tells us that the companies that do well in the summer plan well in April.

There’s a good reason why we have a range of discounts and special services available each April – it is because we know that the companies that work with us in planning their summer campaign in April tend to make the big sales in the summer.

There are several reasons for this.  As the summer term progresses Local Authority schools get their new budgets and start spending them for this summer’s materials and in preparation for next school year.

Additionally Academies have a financial year that ends in August and so are using up whatever money they have left over.  Indeed, as we know, as the term progresses there are numerous distractions from exams to sports days – so teacher planning starts now.

Plus, of course, teachers don’t make spur of the moment purchasing decisions.  What they buy throughout this term is what they have started thinking about now.

And that is why we try to help out with a whole range of offers on our services.

First, postal mailings. We regularly offer a 20% discount on work we can undertake during the holidays for posting in the new term.  We’re actually fairly full in the warehouses now, so we are going to extend this until 30 April. If you have a solo postal mailing which we can complete in our warehouse by 30 April (irrespective of when you want it posted) we will give 20% off the normal price of addresses, envelopes, and labour.

Second, emails. We have a few spaces left on our secondary school email lists for the rest of the Easter holidays and the first week of the school term, so on the lists where we have a space left we are offering a special reduced price of £49.00 to send out an email up to 15 April.  If you are interested, please do call and let us know the list you are interested in so we can confirm availability.

For primary schools emails we have a couple of spots left for heads and deputies at £124.99.

Inclusion on UK Education News (which quite often doubles the number of click throughs to your website) is free during this period with any email campaign.

Third, Special Needs Week.  We still have a couple of places left for Special Needs Week – but please note if you have enquired but not yet confirmed your booking, we do need your confirmation to secure your place – and it is only one place per special need.

If you’ve not yet got in touch to secure your place in Special Needs Week please do take a look at the article linked above. To talk about Special Needs Week please call Jenny on 01536 399 000.

Last and absolutely not least is the Summer Marketing Programme.  The  Summer Term Marketing Programme  gives you, in each of the four months of the summer term, (April, May, June, July)…

  • One email to schools in each month using any of our email lists.
  • One story placed in UK Education News each month (this can either be your advert or a completely different story).
  • Coverage of the UK Education News story/advert on the Schools’ Blog.
  • A full listing on the appropriate subject section of the Exceptional Teaching website. An entry each month on our Facebook and Twitter services, “Savings for Schools”.

If you have any enquiries or want to make a booking please do call 01536 399 000 or email Chris@hamilton-house.com.

Tony Attwood

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