Successful selling has always been in part about experimenting, trying out all sorts of ideas to see if they result in greater sales, etc. Companies that don’t experiment with their advertising tend (sooner or later) to get left behind, and when that happens it can take a long time to catch up.
It was to help with experimentation that Hamilton House set up three companies that sell courses, books, downloads, and on-line diagnostic testing to schools. Through these we test ideas. If they fail, I keep rather quiet. If they succeed I make sure everyone (including my colleagues in the office) knows it was MY IDEA.
This is why I am making quite a bit of noise about our venture into the field of promotional School Weeks for specific subjects – indeed you may have seen us of late promoting Special Needs Week and British Values Week.
I’m making a noise because a) I thought of it, and b) because we’ve experimented by trying it out through one of our own companies and it worked. We ended up with two slots on Breakfast TV, half a dozen national radio interviews, quite a bit of press coverage, and a lot of sales.
Since that experiment we have been involved in a number of celebratory School Weeks and we have more planned both this summer and for the September to December term later this year. We haven’t settled on which Weeks we shall be running in the autumn, so if you would like to see a specific week surrounding your subject area or would just like to know how they work, please do get in touch on 01536 399 000.
If you want to see what the result can look like, take a look at School Dance Week and Positive Play Week, and then also imagine lots of coverage through email promotions, blogs, and of course UK Education News.
But for the moment, I’d like to return to one specific week that is yet to happen: Special Needs Week.
At the heart of Special Needs Week is a list we have produced with one of our sponsors, detailing some 65 different special needs. The list includes definitions and, where we have sponsors for the Week, links to their websites as a source of more information.
We are also undertaking new research with Special Needs Coordinators in relation to their own experiences of special needs, and this will be published on the site.
Now we are looking for companies that would like to be featured as part of Special Needs Week. Those companies involved will not only get a full page of their own on the website, a listing as a sponsor on the home page (with a link to their own website), a chance to become involved in our research project, and coverage including a listing and link in each of four emails we will send to schools to promote the week.
Additionally each sponsor will have two exclusive emails to schools written by themselves and sent out by Hamilton House, which can advertise their product, as well as a mention of their involvement in the Week.
Plus there will be at least four headline stories in the main news listing on UK Education News, and additionally full coverage of both of the individual news pieces that are being sent by email.
The website will remain active from the end of this month until March 2017, at which time it will be replaced by the Special Needs Week 2017 website.
For more information please do call 01536 399 000 and ask for the Special Needs Week department.
Members of our Velocity programme who sell special needs products will be included as part of the programme, at no extra cost to them. For other companies the cost will be just £145 plus VAT.
Hamilton House is involved in a wide range of special Weeks that are promoted to schools, and we shall shortly be supplying details of our British Value Week which will also run this summer.
If you have an interest in Special Needs Week, or would like to sugggest a special week built around your area of interest, please do get in touch with Jenny Burrows on 01536 399 000 or email Jenny@hamilton-house.com